Dadka Active doortaan kabaha socda "Adidas"

Kooxda warshadaha Jarmal Adidas waa mid ka mid tan ugu xun dunida ee iibinta qalabka isboortiga. shirkad A ayaa qiyaastii 40,000 oo shaqaale ah iyo dhaqdhaqaaqa kaashka ah ee ka badan $ 10 billion. Waxaa ka mid ah dadka deggan ilbaxnimada lahayn cid dambe oo aan maqlay oo ku saabsan dharka isboortiga ka "Adidas" ama xiiso leh ka sameeyey iyada version Chinese ah "Abibasom".

Laga bilaabo 1950, Adidas ayaa bilaabay in ay sumcad helaan oo warkiisiina wuxuu gaadhay iyo aad u badan adduunka oo dhan. Tan waxa u sabab waxqabadka guulaha ah ee ciyaaraha fudud si ay u matalaan shirkadda, iyo maaraynta awooda shirkadda. Laakiin 70-mada ay qarnigii XX ah, shirkadda galay dhibaatada weyn. Waxaa ku dhintay mid ka mid ah aasaasayaasha shirkadda inta lagu guda jiro kuwaas oo sano Adolf Dassler. Second Wind "Adidas" ayaa ka furantay hore 90-mada ay qarnigii la soo dhaafay, marka si degdeg ah u bilaabay si ay u horumariyaan iyo kor music dhulka hoostiisa. kooxda raabka American Run dadka madow ee songs ay si firfircoon uga lulmado kabuhu "Adidas", taas oo inoo furayay fursado cusub si loo ballaariyo goobada ee macaamiisha. Tan iyo markaas, kabaha shirkadda German noqday ka mid ah wadada, caan subcultures dhalinyarada. Dhab ahaantii, mahad music dhaqdhaqaaqa madow ee Maraykanka, shirkada "Adidas" ka soo xiisadda dhaqaale.

The wakiillo-ugu wanaagsan ee loo yaqaan shirkadda this suuqa maanta jira xiddigaha kubada cagta caalamka, basketball, tennis iyo ciyaaraha kale. Sidaas daraaddeed in kabaha America "Adidas" xayaysiin dhoola Goli'ad dhexe "Houston Rockets" Duayt Hovard. Xiddiga kale ee heerka dunida, matalaa shirkada suuqa Yurub, waa Leonardo Messi. Mid ka mid ah hitters ugu wanaagsan ee maanta ogaadaan wax kasta, xataa dadka ka fog dagaallada kubada cagta iyo kacsi xaaraan.

Shoes "Adidas" had iyo jeer waa caalamiyeen iyo singularity kala duwan. Sannad kasta, shirkadda Jarmalka faqri malaayiin dollar lagu soo saaro noocyo cusub oo kabaha ciyaaraha fudud in hagaajin doontaa qaab iyo cayaareen ku ammaan. Waqtigan xaadirka ah, mid ka mid ah waxyaabaha ugu caansan ee shirkadda yihiin kabo "Adidas Porsche". Saftay, waa ma aha oo kaliya shirkada, laakiin sidoo kale studio design a Porsche Design Group ay. Shoes "Adidas" iyo "Porsche" waa fiican ee orodka, golf, tennis iyo ciyaaraha kale. insole The shoog-qaadashada cusub oo kuu ogolaanaya inaad si loo soo saaro culays aan loo baahnayn ma aha oo kaliya on foot, laakiin sidoo kale la jilbaha ee tababarka lagu jiro laylinta ama xoog culus. maqaar qaali ah oo tayo sare leh iyo qalabka ugu wanaagsan dardaro kayeel kabaha multi-functional.

model kale oo caan ah waa kabuhu "Adidas ZX". The asal ahaan of model this qaadataa dib ee 80s ee qarnigii la soo dhaafay. Sida caadiga ah, kabaha, kuwaas oo loo isticmaalo marka socda ee masaafada dhexe iyo muddo dheer, sababtoo ah waxaa loogu talagalay si ay u bixiyaan taageero cagta, dabacsanaanta, iyo halkan ammaanka tababarka. Duniduna waxay tahay ammaanta si taxane ZX u yimid ciyaaraha Olimbikada ee Seoul ee 1988. Oo inkastoo xaqiiqda ah in uu ahaa 25 sano, kabaha socda "Adidas" waa qayb muhiim ah oo dharka dhawri jiray labada ciyaartoyda xirfadeed iyo dadka keentay hab nololeed firfircoon.