Brand "Schweppes" - cabniinka iyo taariikhda

Schweppes waa astaanta ah, soo saara sharaabka in ay yihiin caalamka oo dhan iibiyey. Under horyaalka waxa ay soo saartay noocyo kala duwan oo soda sonkorta iyo ale sinjibiil.

Sheekada oo ah cabitaan this soo socda. Dhamaadka watchmaker qarnigii siddeed iyo tobnaad oo ka Switzerland Iogann Yakob Shveppe horumariyo habka wax soo saarka oo biyo ah macdanta naqaska ku, ku salaysan helitaanka Dzhozefa Pristli. In 1783 ee Geneva, shirkadda la aasaasay by iyaga Schweppes. 1792 ayuu u dhaqaaqay London in ay sii kobciyaan ganacsiga. In 1843, waxaa la soo saaray cabitaanka kuwa caanka ah qoyska reer boqor British taariikhda. "Schweppes" - cabniinka, kaas oo sannado badan ayaa wakiil saddex noocyada - tonic (cabniinka ugu da'da weyn oo jilicsan oo adduunka ah, marka hore abuurtay in 1771), ale sinjibiil (bandhigay ee 1870), liin qadhaadh ah (sii daayay 1957).

In 1969 shirkadda biirtay Schweppes Cadbury. Ka dib markii afku dhowr shirkadood oo kale sanadkii 2008, shirkada waxaa loo kala qaybiyey iyo warshadaha sharaabka ayaa loo magacaabay «Dr. Pepper Snapple Group », ka Kraft Foods soocay.

Horumarinta ee ay caanka ah ee wax soo saarka ee "Schweppes" - oo cab advertising

In 1920-1930 sano xayaysiinta ugu horeysay ee la bilaabay. Sidaas daraaddeed, artist ka William Barribal abuuray taxane ah oo boodhadhka. Ololaha Advertising ee 1950 iyo 1960 lagu qaaday sarkaal hore ee badda ka Britain, taas oo ahmiyad weyn ku soo saarka dhadhanka iyo aad u badan oo gaaska.

Dabcan kale advertising si fiican u yaqaan waa inay la xiriiraan magaca sharaabka ah, iyo codka la maqlay inta lagu guda jiro furitaanka ee dhalada. dhigyo «Schhhhh The .... aad u ogaato waxa in" maanta waxaa laga isticmaalaa dalal badan oo warqadda asalka ah ama loo habeeyey. Intaa waxaa dheer, maalmahan advertising baahsan internetka, gaar ahaan shabakadaha bulshada.

brand "Schweppes" Modern - cabitaan iyo dhadhankii

Maanta, soda waxa loo heli karaa qoraalkii kala duwan. Isla mar ahaantaana in Russia ay jiraan saddex noocyo yaqaan - tonic, liin qadhaadh oo mojito. In sano ee ugu dambeysay, si weyn loo iibin "karamberriga basbaaska leh" iyo "berry". Waddamo badan ayaa sidoo kale helay taageero "Schweppes" macno leh "soda classic", taas oo si weyn loo isticmaalo diyaarinta cabitaanka khamriga.

ale sinjibiil

Sidoo kale waa in aan soo magacawnay nooc ka mid ah Schweppes, sida Ginger Ale. Tan iyo El waa nooc ka mid ah biirka, qaar ka mid ah waxay aaminsan yihiin in ay "Schweppes" - cabitaan ah khamriga ah. Dhab ahaantii, waa biyo caadi ah nonalcoholic naqaska leh, dhadhan leh laga soosaaray of sinjibiil. Nasiib darro, in Russia this dhadhan aan caadi ahayn ma faafin. In dalalka kale waxaa la ma aha oo kaliya loo isticmaalo in ay ujeedada looga danleeyahay - si way harraad beelaan - laakiin sidoo kale sida qayb ah cocktails kala duwan. Wadamada qaarkood, waa lagu daray, jalaatada, iyo xitaa loo isticmaalaa sida marinade ah.

dunida casriga ah iyo "Schweppes" - cabniinka gaar ah

Gobollada qaar ka mid ah ayaa maanta waxaa la sameeyey ee soodhaha leh dhadhan gaar ah, oo muujineysa door bidayso qaranka ee macaamiisha gaar ah. Si aad kuwa ka mid ah Schweppes la blackberry iyo vanilj, yaanyada iyo noocyada kale. Intaa waxaa dheer, waxaa dibadda loo yaqaan iyo dhadhan "Ruush", kaas oo inta badan loo yaqaan khamriga "Schweppes". Dhab ahaantii, waa cabitaanno dhadhan leh berry, kaas oo dhaqan ahaan ka dhigi cocktails la vodka.