Ujeeddooyinka iyo mabaa'diida simayo in hab ay of xaqiijinta istaraatijiyad horumarka cusub

Underestimation of doorka adeegyada patent iyo suuq-geynta ee horumarinta iyo fulinta tabaha horumarinta hal abuur leh si xun u saameeyaa tartan iyo ballaarinta suuqyada alaabta iyo adeegyada, taasoo keentay in khasaare ah ee lacagta qalaad ee farsamooyinka ganacsi. Dalku wuxuu leeyahay heshiis liisan guud ahaan waa inta u dhaxaysa hay'adaha dhaqaalaha qoyska, iyo kaliya tiro yar oo wadamada CIS. Sale liisamada in shirkadaha dalalka warshadaha ama hooseeyo (in ka yar 1% ka mid ah heshiiska), ama aan jirin. Laga soo bilaabo tan u socota in milkiilaha patent ma iibin karo ama natiijada hawl maskaxeed ama in ay been abuurtay aan la raacay mabaadii'da aasaasiga ah ee jaango'an, badeecada ha daboolo baahida iibsada iman kara.

For sale guul liisanka waxa looga baahan yahay, ugu yaraan, qiimeynta farsamo (farsamada) iyo dhaqaale ee R & D natiijada iyo waxay Been Abuuran abuuray on mawduuca arkay in mabaadiida soo saarka ee simayo, helitaanka shaybaarka soo saaray si ay u muujiyaan oo xuduudaheedu ay, ururka of advertising iyo PR-ololayaal, baadhidooda iyo asaasidda xiriir la iibsada iman kara, waayo-aragnimo oo ka mid ah wadahadalada farsamo iyo ganacsiga. Qabtaan shuqulka oo dhan lagu for sale ee liisanka suurto gal ahayn oo aan gargaar ka mid ah xirfadlayaasha: injineerada patent, marketers, qareenno, la taliyayaasha maamulka iyo khubaro kale hantida aqooneed ee ciddii wax garan mabaadi'da simayo iyo suuq caalami ah.

Iyada oo ku xidhan istiraatiijiyad ganacsi ee ururka ee (istaraatijiyadda hogaamineed, wanaajiyo istaraatijiyadda, istaraatijiyadda horumarinta deg deg ah ee suuqyada cusub, istaraatijiyad cusub oo horumarinta wax soo saarka, istaraatijiyad kala duwan , iwm) waxaa lagama maarmaan ah in ay leeyihiin model maamulka ku filan ee hirgelintiisa, taas oo si adag loo qaadan lahaa tixgeliyaan ujeeddooyinka suuqa ee hadda iyo mabaadi'da simayo alaabta.

Guud ahaan, model this ee maaraynta horumarinta wax soo saarka cusub oo ka mid ah dhowr marxaladood, laakiin tallaabada la go'aaminayo in model this waa horumarinta fikradda ah wax soo saarka cusub, taas oo ka mid ah sifooyinka ay qorsheysan iyo ujeeddooyinka fikradda, qiyaasaha hordhaca ah khayraadka loo baahan yahay, falanqaynta ee caqabadaha soo galo, qiimeynta dakhliga iman kara. Fikradda waa in lagu saleeyaa macluumaad lagu kalsoonaan karo, waxaa macquul ah bixinta gargaarka, heerka uu ku qanacsan baahida suuqa, qiimaha iibka filayaa, sifooyinka suuqyada iman kara.

fursadaha waxbarasho fikradda, imtixaanka iyo doorashada ee ugu habboon (marka la eego xaaladaha, ma aha in mabaadi'da simayo iyo shuruudaha iibsada iman kara la jabiyay) waxay u baahan tahay warbixin qoto dheer patent iyo cilmi-baarista suuqa, waxbarashada qiimaynta Bulshda, ansaxnimada oo ka mid ah fikradaha iyo waxay Been abuuray. Iyadoo ku saleysan, go'aanka si loo horumariyo wax soo saarka cusub.

On the heerarka kala duwan ee arrimaha horumarinta iyo cinwaanka xaqiijinta tijaabo ah oo aqoonsi ah milkiilaha natiijada cilmi-baarista iyo horumarinta, iyo sidoo kale qaybinta xuquuqda iyaga u dhexeeya macaamiisha, maal, fanaaniinta iyo qorayaal Been iyo naqshado warshadaha. Isla, daraasadda of patentability of xal farsamo iyo patenting abuuray sameeyaa hantida warshadaha. Marka qaybinta xuquuqda hantida aqooneed, sida caadiga ah, tixgeliyaan nooca waajibaadyo heshiis, kaalin ee ka qaybgale kasta in uu abuuray, ilaalinta sharciga iyo wax soo saarka ganacsiga ee alaabta cusub, ka qaybgalka eedeeyey in isticmaalka ganacsiga. Marxaladaha kuwaas oo la fuliyaa falanqaynta xaaladda suuqa, heerka farsamo ee qiimaynta iyo technology ee alaabta cusub, waxaa dhammeystirka qorshayaasha marxaladaha xiga. Production iyo Hadba ee noocooda ah waxaa la socda jeeg ah oo nadaafad patent ee alaabta cusub, qiimaynta sida ay u raacay xeerarka iyo mabaadi'da simayo, qiimeynta kharashka lagu qiyaasay in ay wax soo saarka iyo iibka, sixitaanka ee istaraatijiyad marketing.

heerka ugu dambeeya ee soo saaridda of Dufcaddii ah mid tijaabo ah imtixaanka suuqa soo saarka cusub, diiwaangelinta ee summad ah. imtixaanada Market noo oggolaan si loo ogaado in sheyga la kulmay beegyada uu jideeyey in horumarinta fikradda, iyo sidoo kale shuruudaha ammaanka iyo deegaanka. Himilada kama danbaysta ah ee marxaladan - si loo ogaado baahida loo qabo, iibka, siyaasadda suurto gal binta.

Sida ay natiijada suuqa jirrabaya go'aan ku saabsan ururka ee wax soo saarka serial waxaa go'aamiya ku iibiyeyaasha qalabka iyo qaybaha, shahaado ee alaabta cusub, bartilmaameedyada iibka cayimay, tilmaamaysaa suuqyada badeecadaha gaarka ah, abuuraa nidaam adeeg.

Marka marxaladdan ee hirgelinta ganacsiga waa la fuliyay ayaa sidoo kale baadhaan fursadaha dib ugu iibinta ruqsadaha la xidhiidha abuuray waxqabadka mashruuca cusub technology casriga ah.

Dabcan, ee model maamulka cusub iyo hantida aqooneed ee uu noqon doono kala duwan taas oo ku xidhan nooca ururka (cilmi, design, shirkadaha warshadaha, shirkadaha yaryar cusub, iyo wixii la mid ah P..), Istaraatijiyad The doortay, awood aqooneed, qaab-dhismeedka ururka, caasimada maalgashiga iyo arrimo kale. Intaa waxaa dheer, baahida loo qabo in la taageero horumarinta horumarka cusub ee kaabayaasha (ee khuseeya ururada, aasaaska, hay'adaha), abuuridda xaaladaha wanaagsan (sharciyada iyo xeerarka, nidaamka canshuurta) si kicin dhaqdhaqaaqa ganacsiyada.