Waa maxay vodka gaar ah "Morosha"?

Waxba waa shirkad ka badan farxad wax dadka waaweyn, sida khamriga wanaagsan. Inkastoo khatarta cabitaanka khamriga-ka kooban hadli kartaa wax badan ka yar looxyadii our waxay maayo. Sidaa darteed, waxaa muhiim ah in la ogaado oo ka mid ah waxyaabaha ugu khamriga aan dheer ee kiimikada "adaanaha" iyo kaas oo dadku u yaqaan "vodka palonoy."
Wakhti aan sidaa u ago muuqday TM "Morosha" suuqa Yukreeniyaan. Magaca aan caadi ahayn oo olole advertising wanaagsan awood this vodka caan faa'iido ka mid connoisseurs badan oo cabitaanka khamriga iyo dalalka kale. Waa maxay farqiga u dhexeeya vodka "Morosha", waxa run ahaantii waa mid gaar ah ee ay ka kooban iyo waxa dib u eegista ah oo arrintan ku saabsan cabitaanka khamriga - fahmi doonaa amarka.

sheekada brand

Bishii Agoosto 2011, magaalada Lviv (Ukraine) aalkolada caalami ah haysta Global Ruux bilaabay wax soo saarka ee vodka gaar ah loo yaqaan "Morosha". aqonsado ee sharaabka waa in si ka duwan kale, in vodka this isticmaalo biyaha macdanta ka ilahaasi Carpathians. Tani, sida ay soo saaraha, ka dhigaysa vodka "Morosha" jilicsan oo dheeraad ah oo dabiici.

olole advertising Great in ay fuliyeen inta badan on TV, ayaa u mira dhalin: 2 bilood by 1 million dhalooyinka cabitaanka la iibiyey.

Buyers jeclaa debecsanaanta vodka "Morosha", taas oo ahayd dareemi in la barbardhigo kale cabitaanka xoog of category la mid ah qiimaha.

Waqti ka, soo saaraan "Moroshu" ayuu ku bilaabay in Russia - Vologda. Waxaan u samaynta kasta ama design "Moroshi" ma beddelmin, laakiin kuwa halkaas isku dayay vodka iyo halkaas, iyo jirin farqi in dhadhanka.

Halabuurka The of vodka

The "trick" weyn ee cabniinka - waa isticmaalka biyaha macdanta ee ka kooban. iyaga saaro in il buurta "Mizunskoe" ee gobolka mareenka Lisinets Ivano-Frankivsk ah. Sababo la xaqiiqada ah in biyaha ku dhufan at sare ah ee 1122 mitir ka sarreysaa oogada badda, waxa ay leedahay Halabuurka qoraal ah macdanta kala. biyo la mid ah waxaa loo isticmaalaa sida qolka cuntada ee gobolka, iyo in aad cabbi karaa iyada oo aan pre-shaandheeya.

Biyaha waxaa loo ogol yahay in ay in muddo ah, ka dib markii taas oo u diyaar u ah inay vodka ka dhigi waa taagan. Gaar ahaan loogu talagalay biyaha macdanta tani waxaa la soo gaaray khamriga "Lux", taas oo abuuri dhadhan gaar ah ee sharaabka khamriga iyo saameeyaa ay debecsanaanta.

In si ay u si buuxda u ilaaliyaan image ee "bey'ada" in "Moroshu" ayuu hadalkiisa raaciyay jinni leedahay beduliyum dhigtee buurta iyo khidmadaha infusions oatmeal. Sayidka, geedka "Hetman" si ay u abuuraan vodka gaar ah oo aan dhadhan khamriga kaga hadlay.

marketing

Markii hore, Milkiilaha Evgeniy Chernyak shirkadda haysta ayaa laga sunti doonaa "Morosha" kharash ku soo saarka deegaanka. In kasta oo xaqiiqda ah in qiimaha vodka tani waa ka sarreeyaa celceliska, si ay naturalness iyo debecsanaanta sakhraamo sida macaamiisha mahad.

"Morosha" - erayganu xagga lahjad ka mid ah dadka deggan Carpathians, taas oo ka dhigan tahay arrin ah Hawada halkaas oo in ka badan uumi kaynta ka soo baxdo ayay geedaha ka soo, eg ceeryaanta. Word yimid sidii qori ku dhawaaqa, inta badan macaamiisha xitaa ma u malaynaysaa ku saabsan asalka ah ee erayga.

Isla markiiba waxaa bilaabay olole advertising waaweyn on TV. infomercial Beautiful la views ee Mountains Carpathian iyo meel cad la Horgalaha "bey'ada" ayaa xiiseynaya badan. Sidoo kale naturalness of this saarayaasha vodka "dhaqaaqay" iyo dhalada ee foomka of dhibco la qoraalka ah ee foomka caleen. Waxay ahayd gabal aad u fiican oo ay muujineysaa "Moroshu" on armaajo oo ku dhex vodkas kale. Sidoo kale ka duwan yahay dhalada guf, ka alaabta ceeriin dabiiciga ah sameeyey.

Waqti ka, xilli advertising waa la xaday si ay u internet-ka, iyo tayada website-TM ayaa la abuuray "Morosha". In ka badan uu shaqada ka shaqaynayay muddo dheer ka badan dersin dad ah. Gaar ahaan loogu talagalay goobta lagu sameeyey sawiro gaar ah, soo ururiyey macluumaad badan oo ku saabsan meesha iyo in la horumariyo version ah qalabka mobile.

guul brand

advertising casri ah iyo xoogga ku naturalness ka dhigay: taariikhda, "Morosha" ee Ukraine waa in top 5 vodka ugu caansan ee dalka iyo hubin helo caan Russia. In 2013, in dalkiisa ee vodka muujiyay horumarka cajiib ah oo uu noqday in 81% caanka ah. tiradaasi - mid ka mid ah tan ugu xun dunida ee xawaare faafinta brand ah.

Tan iyo 2013, in Russia ee "Ruush North" in Vologda soo saaro vodka "Morosha" suuqa Ruush. Halkan waxaa soo saaraan technology isla, laakiin biyaha macdanta ah ka isha Karelia. Inkasta oo tani waa mid ka mid brand, macaamiisha badan dareemayaa faraqa weyn ee vodkas dalal kala duwan. In Russia, saas ma ay tayo sare leh vodka "Morosha" dib u eegista macaamiisha - caddayn.

Foomamka "Moroshi"

Iyadoo ku xiran height at kaas oo biyaha la soo bixiyay isha ee Carpathians ah, saarayaasha ayaa abuuray shan beddelka kala duwan ee this cabbitaan khamri ah.

• "Spring" ( "Dzherelna"), taas oo biyaha la bixiyay at sare ah 470 m kor ku heerka badda.
• "Carpathians" - 630 m.
• "Protected" - 850 m.
• "On biyo ka soo gudubno Synevir" - 989 m.
• "Premium" - 1050 m.

Sidoo kale, tan iyo dhamaadka bisha October 2015 waxaa la soo saaray a "Vodograyna" vodka gaar ah. Biyaha, waayo waxaa la soo saaray at height ah 430 m. Added in ay u yeela of milfoil, diirka liin iyo elderberries madow.

Faraj ee Russia, taas oo ah waxa lagu gartaa vodka "Morosha", - heerka debecsanaanta. Sidaas daraaddeed, waa 1, 2, iyo 3 heer, iyo macaamiisha kasta qaadan kartaa soo baxay mid ka mid sax ah. Sayidka vodka "Morosha 3" - waa xoogga, iyo 1 - ugu jilicsan. Dhalooyinka macmalay ee mugga 0.5, 0.7 iyo 1.0 litir.

Reviews "Moroshe"

In Ukraine, vodka tani waa dhadhan dhab ahaantii kala duwan. Sababo la xiriira kala duwan oo waaweyn in ay doortaan ikhtiyaarka ugu cadcad inay ku macaamilka inta badan ka sahlan.

Guud ahaan, ku dhashay ee vodka "Morosha" - mid ka mid ah kuwa ugu caansan, inkastoo ay u kaca guud ee qiimaha dalka. Tan waxa u sabab tayada cabniinka, oo waa ka wax soo saarka ee warshadaha kale debecsanaanta iyo dhadhan kala duwan.

In Russia xaalada waa ka duwan yahay. iibsada qaar badan ayaa sheega in vodka la soo saaray ee warshadda "Ruush North" - ma ugu fiican, inkasta oo ay waxaa loo isticmaalaa ilaa xad tayo leh khamriga "Alfa". Waxaa intaa dheer, iibsada qaar ka mid ah ka cawday ma aha oo kaliya mouthfeel xun ee sharaabka ah, laakiin sidoo kale xaqiiqada ah in laga fariisiyo at heerkulka hoos 0. Sidaa darteed, in Russia sidaas ma vodka caan ah "dib u eegista Morosha 'on khayraadka internet - caddayn.