RTB-advertising - waxaa advertising in-waqtiga dhabta ah

Markii hore, habka ugu weyn ee wax ku ool ah ee advertising ahaa advertising warbaahinta. RTB-technology waxa uu noqday durkin cusub ee horumarinta ganacsiga this on internetka. Revolution bilaabay sanadkii 2008, markii hore "jumlada" iibka ah ee dhufto ee advertising ayaa badalay nidaamka "tafaariiqda". meel kasta oo advertising soo iibsaday iyo iibiyey in waqtiga dhabta ah via xaraashka ah. RTB - Time Real Xidigaha - magaca iibsadaan sida iyo habka iibka.

RTB-advertising - fikradda

The RTB-advertising - technology cusub oo advertising online, taas oo ka shaqeeya on mabda'a ah ee lagu dhawaaqayo xaraashka advertising in-waqtiga dhabta ah. Farqiga u dhexeeya waa in advertising sida loogu talagalay booqdaha bartilmaameedka oo aan for iibka ah ee meel advertising on websites. Marka user ah u imanayaa inuu caga aad dooratay, nidaamka RTB qabata xaraashka ah dagdag ah. Mid kasta oo show RTB-advertising iibsaday labaad qeybsataan. Ka dib markii in, dalab ugu faa'iidada badan si ay macaamiisha u muuqda indhaha user ka hor. iibinaya The on goobaha xaraashka yihiin shabakadaha ad ka. Waa in lagu daro RTB-shows.

HUBINTA user

Si loo garto daalacashada user ee loo isticmaalo, xisaabaadka ee shabakadaha bulshada, dhufto ee mobile, iwm User wac bartilmaameedka, haddii ay si buuxda u waafaqsan xayeysiiyaha. macluumaad shakhsiyeed oo isaga ku saabsan waqti isku mid ah oo weli ku jira kalsooni buuxda. Go'doon dhagaystayaasha diirada (oo lagu beegsanayo) ka dhacdaa ku saleysan profiles user qarsoodi lagu bixiyaa DMP. oolnimada kor u kacay marka la eego advertiser ayaa si hufan RTB-advertising. Sida nidaamka xaraashka ah waa in la hoos ku wada hadleen.

Sidee RTB ah

RTB-advertising - nidaam kuu ogolaanaya inaad si ay isgaadhsiin u iibiyaha iyo iibsadaha raaxo badan. user ah wuxuu helaa runtii u baahan tahay in ay ku baahiyaan, iyo iibiyaha kordhiyaa index ee waxtarka ay advertising. Ilaa iyo inta user ee xamuulka bogga internetka ah, nidaamka RTB ka qabtaan xaraashka ee waqtiga dhabta ah. nidaamka DSP (waxay ka wakiil ah danaha xayeysiiya) qiimeeyo qiimaha iyo ka dhigi bet ah. Ka dib dhammaadka xaraashka la doorto advertiser, iyo dadka soo booqda goobta la soo bandhigi doonaa waa RTB-advertising. "Yandex", tusaale ahaan, waxay bixisaa shabakad advertising ay noocaan ah kor u qaadida wax soo saarka.

Start xaraashka

xaraashka bilaabmaa marka user a bilaabo degsado bog web siiyaa biraawsarkaaga. Boggan waxaa ku jira cutubkan ad ah. Next RTB-dhaafsiga u gudbin doonaa warbixinta si iibsada iman kara on advertising barta. Waxaa sidoo kale sheegay in size, meesha uu unit ad ka, iyo format ad. Dheeraad ah oo la isugu gudbiyo ID user, kuwaas oo bogga internetka waxaa ku raran yihiin. DSP-iibsada hubiyo macluumaadka iyo qiyaaso khayraadka. Bilow Ganacsi meel siiyey. Ku saleysan oo ka mid ah tirada heerarka, RTB-sarrifka guusha la go'aamiyo. Auction qiyaastii 100 rabtay. bet ugu helo meel banner ah, iyo waxa ay u muuqataa on bogga user ee.

Faa'iidooyinka technology cusub

RTB advertising - set oo ah waxtarka xayeysiiya, dadka isticmaala iyo goobaha.

waayo, xayeysiiya

1. Beegsasho waa dhab sabab u tahay suurtagalnimada ee isticmaalaya shuruudo u gaar ah. Tani waxa ay yaraynaysaa shows "maran".
2. Xayeysiistahan ayaa go'aamisa qiimaha aragti kasta, halkii ay ka iibsadaan jumlada at qiimaha a.
3. technology wuxuu ka caawiyaa si ay u muujiyaan ah user, ku salaysan danahooda iyo sifooyinka, calan u gaar ah.
4. Codsiga of abuurnimo kordhiyaa goobaha dakhli ad.
5. RTB dhameystirta advertising dhaqanka. Waxaa suurto gal ah si ay u dejiyaan heerka ugu hooseeya hoos iyada show aan la iibin doonin. Xaaladdan oo kale, qaab soo jireenka ah ee advertising bandhigo.

user,

1. xayeysiis yar.
2. Advertising wakiil ka badan oo ka mid ah danaha user ah, waxa uu noqonayaa mid aad u xiiso badan iyo xanaaq badan ka yar.

Waayo, RTB-sites

1. Codsiga of abuurnimo kordhiyaa goobaha dakhli ad.
2. RTB aan si buuxda Leexin advertising caadiga ah, haddii xaraashka waa dhammeystirneyn, dadka isticmaala arki calammo ugu badan. Sida kor ku xusan, show aan la iibin, haddii aan la bixiyey qiimo ka badan ugu yaraan isaga.

nidaamka RTB

RTB-advertising - waa nidaam eraybixinta oo aqoonta loo baahan yahay shaqada. Nidaamka isticmaalaa fikradaha kuwan:

1. Platfrom Side Baahida (DSP) - boosteejo ah oo xayeysiiya shaqeeyaan. In madal waxaa interface ah, waxa ay u muuqataa marka aad isticmaasho dar-tago on DSP ah.
2. Iibi-Side Platform (SSP) - kuwani waa shirkadaha in ay yihiin meelaha Ganacsi on dhufto ee advertising ah.
3. Bedasha Ad iyo Networks Ad - exchange ama advertising network, ay bixiyaan goobaha dhexgalka iyo xayeysiiya.
4. Data Management Platform (DMP ama Data Partners) - iibiyeyaasha profiles Web ee dadka isticmaala Internet, taas waxaa loo isticmaalaa sax beegsanayo.
5. Desk Trading - waa add-on an DSP, kaas oo kuu ogolaanaya inaad si ay u maareeyaan bixinta ee advertising in hab automatic.
6. DCOP - madal hal abuur leh in ka caawisaa in la abuuro calan.
7. Ad Xaqiijinta & Brand Protection - nidaam halbeeg ad post-imtixaanka, iyo sidoo kale ilaalinta ee noocyada.
8. Analytics - qalab tiro this si ay u caawiyaan aad ula socoto dhaqdhaqaaqa user on shabakada.