David Ogilvy, macaamiisha advertising aabbihiis Biography of Ogilvy & Mather

David Ogilvy, aasaasaha caanka ah ee hay'adda advertising Ogilvy & Mather, qoraa xirfadeed ee advertising iyo soo bandhigidda ee qoraalka, mid ka mid ah advertising ragga ugu guulaha badan ee qarnigii 20aad. Professionals berrinkii cilmi suuqa advertising la aqoonsado in uu yahay "aabaha of advertising", sida ay awoodda si ay u soo bandhigaan hantida dadweynaha jidka fudud, halka isagoo horumariyo hadal haynta badan ee horumarka ah ee advertising oo dhan waa mid gaar ah. In 1962, ee magazine caanka Time magacaabay Ogilvy "saaxirka ugu caansan ee warshadaha advertising casriga ah."

David Ogilvy: Biography iyo bilowgii Jidka ee advertising

Mustaqbalka "aabbe of advertising" waxa uu ku dhashay June 23, 1911 meel u dhow London oo ahaa ilmo shanaad yaraa, ee qoyska. Tan iyo carruurnimada hore, Daa'uud wuxuu ku jiray ka walaacsan dhibaatada dakhliga. Laakiin waalidka u maleeyeen in dhalinyarada u baahan yihiin si ay u bartaan. Tacliinta Sare David Ogilvy lahaa. In 1984, ka jawaabaya su'aal ku saabsan oo uu adeer u yar yar waxay u baahan yihiin jaamacadda, wuxuu qabtay oo kaxeeyey tiro ka mid ah dhibcood kala duwan ee aragtida, siinta ninkii dhallinyarada ahaa doorasho. Society u baahan yahay hogaamiyayaasha - uu aaminsan yahay oo ku dooday in xirfadiisa guul la samayn karaa iyada oo aan loo helo shahaado. Isagu wuxuu u soo gunaanaday yimid, si ay u bartaan in yar oo ah in Edinburgh iyo Oxford, laakiin durba waxay bilaabeen in ay ka shaqeeyaan iyo tageen fikradda ah waxbarashada.

Qarnigii 20aad, hawl advertising cadeeyay inuu yahay mid aad u caan ah. Tartiib tartiib, advertising ayaa noqonaya mid ka mid ah jidadka taasoo keentay in qabsashadii of suuqyada. Si kastaba ha ahaatee, warshadaha advertising ah, iyo sidoo kale warshadaha kale oo badan, waxaa lagama maarmaan ahayd si ay u maareeyaan fikrado ah ayaa loo baahan yahay, waxaa lagama maarmaan ahayd in ay noqdaan bulsho ah, qabanqaabiyaha tayo leh, si ay u noqon macaamiisha xasaasi ah, in la ogaado in uu doonayo in uu bulshada awood, oo ay bixisaa dareenka badan "neefsashada". Oo ka mid ah boqolaal kun oo qof oo advertising warshadaha awood u leh inay soo bandhigaan sheyga xaq ma lahayn takhasus badan. An waayeelka David Ogilvy adag ku tilmaamay inuu galo warshadaha advertising, oo wuxuu ahaa shaqo la'aan, leh waayo-aragnimo lahayn, waxbarashada jirin, hore u da 'a hufan, ma wax ku saabsan marketing ogaan iyo wax fikrad ah kama sida loo qoro nuqul advertising. Laakiin waxaa laga helay hay'ad qaatay fursad oo intay soo qaadeen in ay ka shaqeeyaan.

xirfadiisa advertising

Iyo saddex sano ka dib Devid Ogilvi on Advertising ogaa dhow wax walba, oo wuxuu noqday qoraaga caanka ah ee dunida ka mid ah qoraallada advertising, wakiilka advertising iyo tababare. Maanta weli fikradaha uu ogaado koorsada of mid ka mid ah hay'adaha advertising ugu weyn dunida oo dhan, iyo sidoo kale saamaynta on formation of qarniyada oo cusub oo xayeysiiya. advertising David Ogilvy may ahayn oo kaliya fudud content, laakiin sidoo kale qayb ka mid ah dhaqanka noqday oo dhigay model ah mustaqbalka. Waxa uu ahaa awoodaan in aad maskax ahaan u ogaato hababka ugu wanaagsan ee iibinta alaabta. adeegyada ay noqotay mid aad u qaali ah in la qadariyo, oo uu xirfadiisa ku Xasdi kari advertiser kasta.

Waa maxay noqon waa qofka ka dhigaysa advertising guul?

Sida laga soo xigtay David Ogilvy, kuwaas oo Biography waxa uu la xidhiidhaa advertising, inay ku guuleystaan arimahan u baahan yihiin inay leeyihiin tayada sida is-dhaleeceyn, xirfadaha hogaaminta, maanka gorfaynta, hal-abuurka. Waa set iyo ka caawiyay David Ogilvy in la sameeyo xirfado in industry this. waayo-aragnimo Life ah iyo talanti dabiiciga ah sida qoraa aan kaliya u riixaya in ganacsiga advertising ah, laakiin sidoo kale lagu dhiirigelinayaa in ay qori nuqul advertising. Dhab ahaantii, wuxuu noqday ciyaaryahankii ugu horeeyay caanka copywriter xirfadeed. David Ogilvy on Advertising kasaynno wax badan ka badan dadka kale iyo ogaa sida loo helo faahfaahin ah in u sameeyo guul iyo rajo.

Ogilvy & Mather iyo macaamiisheeda

In 1948, David Ogilvy furmay hay'adda Hewitt, Ogilvy, Benson & Mather. Hay'adda ma laha waqtiga furitaanka hal macaamiisha ah, wuxuuna ka kooban yahay labo ka mid ah dadka. Si kastaba ha ahaatee, kaliya laba sano shirkadda uu noqday hoggaamiyaha la aqoonsan yahay suuqa adeegyada advertising. isbeddelkaas sanadlaha ee hay'adda bilaabeen inay in ka badan toban bilyan oo dollar, oo ah madaxa shirkadda loo aqoonsaday copywriter ugu weyn America. Hay'adda Advertising Ogilvy & Mather waxaa la abuuray on mabaadi'da xirfadle, kaas oo si buuxda u muuqataa waayo-aragnimo ah, aragtida iyo fikradaha of David Ogilvy. Wuxuu ahaa iibiyaha u dhashay, fahmi advertising in ugu horreeya oo dhan inay iska iibiso, oo wuu aqooday badan oo farsamada iyo tabaha ay u kordhiyaan iibka. In muddo gaaban David Ogilvy qaaday meel adag in industry advertising ah. Ogilvy & Mather ka mid ah macaamiisha sanadihii la soo dhaafay ayaa shirkadaha sida Schweppes, Rolls Royce, oogeen, Company Coca Cola, IBM, The New York Times, Adidas iyo kuwo kale oo badan.

Waxyaabaha la sameeyo adduunka ee advertising Ogilvy

aqoon oo dhan, oo dhan wuxuu u sameeyey looxyada lacagtaas on advertising iyo Abuurkiisa guul nin weyn advertising sheegay wuxuu qoray, taas oo lagu daray fund dahabka ah ee advertologii dunida iyo dhaqanka American. Iyada oo talooyin badan oo alaabta David Ogilvy yihiin ma aha oo kaliya iibiyey, laakiin sidoo kale noqday moodada iyo caanka ah. The ugu qiimaha badan oo muhiim u ah advertiser bilow kasta, copywriter ah, buugga ah "ayuu wakiilka advertising Muujintii." shuqulkan laga turjumay 14 luqadood ee dunida, ay wareegga guud ee in ka badan hal milyan oo nuqul.

Maanta, bilow kasta waa in ADVERTISER bilowgii ay waddo galay xirfadda inay akhriyaan buuggan. Ogilvie waxay shaaca ka qaaday qarsoon ee dunida advertising ah, waxa ay taasi cad sida loogu guuleysto macaamiisha, wadahadalo ku saabsan farqiga u dhexeeya a warqad iibka wanaagsan. Buuggu wuxuu sidoo kale kaa caawin doonaa kuwa aan si buuxda u go'aansatay waxa uu doonayo in uu noqon Nolosha adduunyo, si ay u fahmaan in ay tahay advertiser xirfad ku haboon. David Ogilvy daacad sheegayaa dhan faa'iidada iyo khasaaraha ee xirfadda this.