Crowdfunding - a ... Tusaalooyinka crowdfunding ee Russia

Sida ay ku horumarineyso, Internet uu noqdo aalad hawlaha iyo aad u badan. Aan niraahno in haddii ka hor network la inta badan ka shaqeyn kartaa ama xiiso leh - laakiin hadda la khayraadka bulshada isku abaabuli karaan dhaqdhaqaaq kasta, ama si ay u horumariyaan fikradda ah in la abuuro bulsho oo dhab ah "kaca" in kasta oo uu hadalka u dhigay.

Mid ka mid ah tusaalooyin fiican ee sida Internet wuxuu noqon karaa boosteejo ah oo awood badan ururka bulsho ee dadka waa crowdfunding. Tani waa dhaqdhaqaaq cusub, kaas oo asalkiisu ka soo jeedo ee West ah, oo kaliya dhawr sano ka hor. waxay ahayd markii ugu horraysay, dabcan, kaliya fikradda ah, si tartiib ah u baxda warshadaha oo dhan, mugga kuwaas oo, marka la gaaro dhamaadka 2014 waxa lagu qiyaasay 5.1 bilyan oo doolar oo dunida ah. Iyada oo lacag this waxaa maalgeliyey tiro badan oo mashaariic xiiso, bilaabi-ups, qaadhaan ururin iyo in ka badan.

Crowdfunding ee Russia, dabcan, waa jajab u yar oo lacagtaas. Si kastaba ha ahaatee, xitaa dalkeena in la abuuro kaabad ah in bartamaha awood u ururiyaan lacagta oo u dir kuwa ama baahiyaha kale. Taasi waa dhaqdhaqaaq, waxa faa'iidooyinka iyo sida aad ka qayb qaadan kartaa - eeg article this.

Waa maxay?

Bal aan ka bilowno qeexidda "crowdfunding". Waxaa, sida aad u badan tahay in mar hore la fahmo, eray ka soo jeeda afka Ingiriisiga, taas oo la aasaasay by midowga laba kale - badnaa (turjumaad - "badnaa") iyo maaliyad ( «maalgashiga»). Sidaas darteed, iyo iska bakhtiyey, eraygan waxaa loola jeedaa "ururinta weyn ee lacag ka badan dadka."

Arrintan ayaa, by kaas oo aynu uga jeednaa crowdfunding - ma ahan waxa ay dadka soo sannadihii la soo dhaafay. Dadka ayaa muddo dheer la og yahay in ciidanka (s) soo wada ururiyey, oo aad hirgelin karaan qaar ka mid ah mid caalami ah, goolkiisii ugu hami. Dhab ahaantii, waxa ay ku riyaaqay qarniyo.

Oo waxaasuna waa in dhawaan u muuqday dhufto ee crowdfunding in shabakadda, taas oo si weyn u fududeeyey hawsha. Haddaba, si ay u dhawaaqi ururinta lacagta, ku filan in kaliya boostada fariin on shabakada bulshada. Oo dadkii oo xiiso "qabsadaan." Sidaas daraaddeed, asal ahaan, iyo lacagaha lagu soo ururiyey on dhufto ee casriga ah. Qof kasta oo ku deeqdo kara iyo waxa aad rabto. Lagu daydo, kuwaas oo ka hawl madal crowdfunding, waxaa jira dhowr.

Tusaale ahaan, waxaa laga yaabaa in lagu soo ururinta hab sidii kaalin samafalka (tus, waayo, daaweynta ee ilmaha); sida lifaaqa ah, raaceen by Ajir (halkaas oo qofka siinaya lacag helo saamiga alaabta ama xusuus ah a shirkadda soo). Habka saddexaad, taas oo ah ururinta lacagta, waa in ay maal - marka dadku lacagta ugu deeqay beddelkeeda saamiga ah ee xawaaladaha a.

Maxay sameeyaan?

Jawaabta su'aasha ah sababta aad u baahan tahay mashruuca crowdfunding ah waa mid aad u fudud. Model Ujeedada har ururinta waa, ugu horreeya oo dhan, inay ku ururto qadar cayiman. Ujeedada ururinta tani waxay noqon kartaa wax - koorso of daaweyn, si ay u ururiyaan qalab cusub si uu u qabto dhacdo in ay sii daayaan album music ah, iyo wixii la mid ah. Waxaa oo dhan waxay ku xiran tahay yaa soo ururiya lacag ah, iyo waxa qofkani (koox dad ah).

In mustaqbalka, lacagaha loo qoondeeyey in sidan oo kale, maadaama ay ahayd markii hore sabab, tusaale ahaan, lacag ka maal-yimaadaan si ay account kaliya ee fulinta crowdfunding ah (waxaa jira dhowr Russia), ka dibna soo diray in hal lacag talagalay in lagu iibsado qalabka, kirada studio iyo wixii la mid ah. Xaaladaha qaarkood, waxaa laga yaabaa in lacag la soo saaro iyo bilaabaha ee ururinta isagoo qasdigiisu yahay in ay gutaan oo ay shaqo hore. Si kastaba ha ahaatee, haddii ay taasi ku, dabcan, dhaqaalaha, kuwaas oo si taxadar leh daawaday.

Sidee iyo kuwa u isticmaali karaa?

Dadka awoodi kartaa inaad codsatid lacag ururinta waxaa sida caadiga ah laga qaadin. Milkiilayaasha Resource ku hawlan crowdfunding (site Ruush iyo sidoo), qaadato codsiyada ka qof kasta oo jeclaan lahaa in ay isku dayaan iyo lacag kor u ah in la ogaado in uu gool. Dheeraad ah, ay ku sifeeyo oo si taxadar leh loo doortay si loo ogaado mashruuca ugu istaahilo. Dabcan, in madal kasta oo uu leeyahay xeer gooni ah shuruudaha by kaas oo ay kala codsiyada yaabo xiiso leh ka unpromising. Markaas habka la bilaabin ururinta. More inta badan, ka ururinta fikrada loo baahan yahay in aad u sheegtid sida ugu badan ee suurtogalka ah naftaada iyo fikrad ku saabsan si ay u siiyaan qaar ka mid ah caddayn iyo xaqiiqooyinka - oo dhan in qof kasta uu qancin doonaa si ay u sameeyaan ay maalgashi.

model shaqada

Sidaas, waxaa ka dhigi wax yar ka cad sida wax u shaqeeyaan, waxaan ku tusi sida cad u mashruuca model crowdfunding ah. Sida laga yaabo in aad ku qiyaasay, oo dhan ka bilaabataa fikrad. Ahayn inay ugu timaado si sameeysa, kaas oo ka dibna waxa ay nalalka, fekereyso hirgelintiisa iyo gudbiso codsi ah goobta si ay kor ugu qaadaan lacagta.

Ayuu u sameeyey this si waafaqsan shuruudaha (xeerka) feed. Inta badan waxa loo baahan yahay si taxadar leh si rinjiga, waxa ay tahay nuxurka iyo asalnimada fikrad aad yaa muhiim u noqon kara, sidee baad u socotaa in ay u fuliyaan iyo, dabcan, meesha iyo inta lacag ee aad joogi doonaan si ay u fuliyaan uu fikrad. xogta oo dhan aad daabici on mashruuca, ka dibna qof walba arki karo iyo qayb.

Next, aad ololaha bilaabmaa. goobta aad ku meelaynayaa muddo waqti go'an, oo aad si ay u ururiyaan xaddi gaar ah oo lacag. Tusaale ahaan, 30 maalmood gudahooda ee aad mashruuca waa 100 kun oo doolar. Haddii ay sidaa tahay, haddii aad wac 109 000, qabanqaabiyayaasha idin siiyo lacagta in xaqiijinta aad gool. Haddii, tusaale ahaan, mashruucaaga la helo oo kaliya 73 kun oo doolar (nedobiraet in lacagta hore u go'aamisay), waxaa loo arkaa ma sax ah. Money in dadka go'doon, iyaga ku soo laabto.

tusaalooyin guulaha badan caalamka

Si aad u fahamto sida loo shaqeeyo mustaqbalka waa crowdfunding Ruushka, waxaan qaadan kartaa eegno tusaalooyinka adduunka ugu fiican - madal ugu guulaha badan, taasoo keentay hawlaheeda, gaar ahaan Maraykanka Dabcan, Kickstarter this. madal ee wakhtiga oo dhan ah jiritaankeeda ayaa soo ururiyay balaayiin dollar ah dhaqangelinta waxyaabaha qaarkood. Tani waa tiradii ugu weyn ee bilowga-ups, kuwaas oo qaarkood ay soo gaareen meelaha aan horay loo arag.

Waa maxay ugu cajiibsan ee aagga this - sidaas darteed waa rajada ay ka qaybgale kasta oo gaar ah. Bal qiyaas hindisa kasta, la abuuro xilli fiican oo ku filan, awoodo in uu fikrad keeno nolosha dhabta ah, oo ay soo bandhigaan aad wax soo saarka. First, waxay ku dhiiri dadka in ay ka qayb qaataan horumarka, in ay la yimaadaan wax cusub oo lala dhakafaaro; marka labaad, mashaariicda sida Kickstarter, oggolaadaan in aad si ay u abuuraan wax in aakhirka beddeli doonaa nolosha dadka wanaagsan. Kuwaas waxaa ka mid ah: qalabka cusub, software, content, iyo qaar kaloo badan - oo dhan in ay ka faa'iideysan doonaan dadka kale.

Mashaariicda ee Russia

Waxaan ku shaqeeyaan dhowr crowdfunding-goobood. Waxaa ka mid ah ugu caansan waa: "wax yar oo kasta oo ka caawisaa", "Tugeza», Planeta.ru, Indiegogo, Kroogi kale. All iyaga oo mashaariic ah ee jiho oo kala duwan u shaqeeyaan, qaar ka mid ah - ilaa xad dhawaan (qiyaastii sannad ama laba). Si kastaba ha ahaatee, goobahan xataa haysan waqti si ay umuujiyaan natiijooyinka qaar ka mid ah (mugga of lacag u amaahannay). Tusaale ahaan, BoomStarter - 5 million rubles, Planeta.ru - 10 million iyo wixii la mid ah. In sannadaha soo socda, sida khubaradu waxay saadaalinayaan, waxaan ka filan karaa koritaanka suuqa of 7-9 jeer sanadka. Sidaas darteed, waxaan rajeyneynaa kartaa "kaca" dhabta ah ee ugub ah oo loo yaqaan crowdfunding. site Ruush, sida muuqata, tan iyo hadda la diyaariyey.

Sidee in ay helaan lacagta saxda ah?

Su'aashani waxay ku dhibaya qof ururinta lacagaha hab this. Laba arrimood oo waaweyn halkan - Sharaxaad ka mid ah fikrad iyo xiriirka ay dadweynaha. Si aad u leeyihiin mashruuca runtii xoog leh, qiimo ah, waxaad u baahan tahay in aad ka fikirto si taxadar leh oo ku saabsan ulajeedada, qaab iyo fulinta qaababka farsamo ee soo jeedinta. Sida PR, waxay ku xiran tahay inta qof ee aad waxaa loo wareejin doonaa isaga ka lacagtooda. Sidaa darteed, si loo soo jiito warbaahinta maxaliga ah (iyo ma aha oo kaliya) ee ololaha advertising ay, mana joojin lahaa.

rajada

Fursadaha ay bixiyaan crowdfunding (this dhab waa jidkii nolosha ee aad mashruuca) hore ee mid kasta oo inaga mid ah waa dhammaadka lahayn. Waxa ugu weyn ee - in ay ogaadaan of this oo camal uu fikrad, ma quusan, haddii aan waxba isla markiiba dhaca. Shaqo - oo aad ku guulaysan doonaa! waayo-aragnimo ah ee tiro badan oo ah dad kale oo u daliil.