"Babaev" Company macmacaanka (OJSC). History, wax soo saarka, dib u eegista shaqaalaha

Oo ay la socdaan taxadiri naqshadda, qiimaha dhaqanka meel aan ka yarayn muhiim ah in domain qaranka oo qaadan wax soo saarka, waxay leeyihiin taariikh qarnigii, hawlaha hadda firfircoon iyo qorshe mustaqbal wanaagsan. shaqada shirkadaha uu sida la qeexo qiimaha-formation ma aha maal aad u badan sida awoodda ay dalalka iyo dadka si ay u horumariyaan oo ay qaab u gaar ah, waayo dunida oo dhan.

Mid ka mid ah shirkadaha ugu da'da weyn ee Russia ka mid ah "Babaev" macmacaanka walaac. Oo ay la socdaan shirkadaha kale ee macmacaanka uu noqday calaamad u ah dalka, soo saaridda ee shokolaatada ugu delicious hoos brand halyeeyga, ka ab dhowr door bidaan "Babaev" shukulaatada kasta oo kale.

Taariikhda formation

The macmacaanka flagship hadda waxaa la abuuray by gacmaha ridayeen ee 1804. ganacsi yaryar oo midho-ku-saleysan macaan, taas oo uu ku helay magaca qoys ee aasaasihii Stepan Abrikosov. Tababarka ayaa soo saaray a delicious candied midhaha, nacnac iyo Pomelos. Shirkadda Small si tartiib tartiib ah balaariyay, arrinta lagu wareejiyay jiilka soo socda ee qoyska. Farsamada iyo tayo u boodboodi ogaaday Alexei Abrikosov (awow ee Stepan) qaaday shirkadda hogaanka iyo lahaanshaha ee 1850. Iyada oo uu u saftay helo mishiinka wax soo saarka ugu horeysay, mashiinada, waayo, adiga oo riixaya dhibcood miro iyo yicib shiidi.

The Dhacdooyin horumarinta

xaalada tartanka ninna uma ay oggolaan in aad isku dejiso oo sidaas daraaddeed waxay u baahan yihiin casriyeynta dheeraad ah, kuwaas oo lagu qaaday rakibo of engine shiilayo. Yeelanaya shirkadu, tirada shaqaalaha, tayada wax soo saarka iyo baaxadda guud ee shirkadda isaga wareejiyo xaaladda Warshadda iyo mid ka mid ah madaxda shirkadaha noqday. Warshadda delicious waxyaabaha "Fellowship A. I. Abrikosova iyo reer 'loo yaqaano Russia oo dhan iyo dalalka shisheeyaha ah, oo tan iyo 1899 shirkadda noqday qeybiyaha ah ee maxkamadda Imperial.

In 1900 waxaa warshad ahaa dib u dhiska kale, khudaar lahaa xafiisyada adduunka oo dhan ka hor sanadka 1917 warshada. Xukuumadda kacaan ay la shirkadda iyo magac u bixiyeen cusub - State warshad macmacaanka tirada 2.

Muddada Soviet

Tan iyo 1922 macmacaanka ka baxshay P. wakiil macmacaan A. Babaeva sharaf ah madaxa gudiga fulinta ee Sokolniki. Khafiif ah u garaacayeen dabeylo kacaan, dib loo soo celiyo iyo mar kale dhagax dib naftiisa sii magac cusub. Inta lagu guda jiro sano kuwaas oo warshad soo saaray dhibcood midhaha, dhawr nooc oo karamell, Everton.

Intii lagu guda jiray dagaalkii Great Patriotic waxaan lahaa dib u dhiska wax soo saarka ujeedooyin kale, laakiin xitaa in muddo this soo saaray mac, nacnac, waayo hore la khamriga iyo biyo la saccharin. Sidoo kale waxaa lagu qalabaysan aqoon iswaydaarsi ah wax soo saarka ee xoogga. Victory dagaalka keenay "Babaevskie" warshad line ugu horeysay iswada soo saarka ee shukulaatada.

Laga soo bilaabo in israac ee triumphal of shukulaatada delicious. safka ugu horreeya iswada ka dhigtay in ay suurto gal ah in ay soo saaraan waxyaabaha shukulaatada iyo ayaa loo aqoonsaday horumarka dheeraad ah ee shirkadda. kabashada dhaqaalaha iyo baahida dadka ku koray, oo tan iyo wax soo saarka looga baahan yahay dadaal dheeri ah si loo soo bandhigo teknoolajiyada iyo aaladaha cusub. In 1950 Warshadda sannad walba loo farsameeyo 2,000 tan oo digir ah kookaha, iyo tirada 60-warshadaynta ayaa gaaray 9000 tons.

At Warega of the 60s iyo 70s tayo iyo tiro ahaanba casriyeynta ee wax soo saarka shukulaatada, iyo sanadkii 1972 soo bandhigay ugu wanaagsan ee dukaanka dalka wax soo saarka ee alaabta shukulaatada ee howlgalka la sameeyaa.

Complex 90

muddo kale oo adag soo maray warshad in perestroika Soviet burburkii. Burburtay nidaamka dhexe caadiga ah ee wax soo iibsiga ee shirkadaha dadweynaha, ee Jamhuuriyadda hore ee Soviet jebiyey off xiriir iyo heshiisyo. Warshadda Babaevskaya, iyo sidoo kale shirkado badan oo dalka ku jiray xaalad ah bar-nolosha. Taa awgeed, kala duwan ayaa cidhiidhi ah, mugga ee wax soo saarka si weyn u dhacay.

Xaaladda helay fiican ka dib markii qaab beddelidda ee ganacsi galay shirkad furan si wadajir ah-stock: OJSC "Babaev". muddo kabashada qaadatay waqti dheer, laakiin waxa uu ahaa mid aad u guulaystay, iyo 1997, "Babaev" helo guusha sida shirkadda ugu fiican Ruush soo magacaabista "Waayo, waxqabadka ugu sareeya ee dhammaan noocyada kala duwan ee khayraadka." In mustaqbalka, shirkadda xoogaystay suuqa qoyska, horumarinta, soo saara magacyada cusub oo wax soo saarka, iyo si tartiib tartiib ah waxay bilaabeen in ay soo galaan suuqyada shisheeye. Tan iyo 1998-kii waxa ay noqotay wax dareen ah.

maanta

Laba sano kun, by abuurka ee Russia ka ah ururka lagu calaamadeeyay. Sidaas daraaddeed, 2003, haysta "United Confectioners" galeen "Babaev" macmacaanka walaac. Jawaab-celinta shaqaalaha iyo waxqabadka guud ee wax soo saarka ayaa tilmaamaya khadka waqtiyeynta ku biiro noocan oo kale ah: shirkadda heshay maalgelin dheeraad ah, mahad, kuwaasi oo ay soo iibsatay line cusub si toos ah, mushaharka kordhay, fiicnaaday qaybinta iyo kor u kacay saamiga aad suuqa ku of shirkada. line-soo-saarka The cusub ee praline suurto gal ah in ay ballaariso kala duwan ee noocyada kala duwan ee wax soo saarka ee baahida.

"Babaev" group macmacaan in hantida uu leeyahay in ka badan hal boqol iyo soddon noocyada kala duwan ee wax soo saarka oo tayo sare leh delicious, samatabbixiyey dhulka oo dhan Russia iyo dalal badan oo ajnabi ah. Sanadkii 2008, kooxda qaaday tallaabo xagga dunida ka mid ah qaybinta, heshay shahaadada tayada sida ay nidaamka ISO caalamiga ah, shirkadda ayaa sidoo kale si taxadar leh raacay oo dhan shuruudaha GOST Ruush.

alaabta

OJSC "macmacaanka walaac" Babaev "" maanta oo bilaabay kala duwan oo ka mid ah wax soo saarka ee qaybaha:

• shukulaatada,
• naca ee sanduuqyada,
• naca miisaankeedii dhan yahay;
• karamell.

naca karamell waxay leeyihiin taariikh dheer shirkadu, noocyo ka mid ah macmacaanka ayaa weli soo saaray sida ay cuntada sida jir. Laakiin waqti u baahan yahay dhadhan cusub, si ay u sii macaamiisha ah waxyaabaha kartaan ma aha oo kaliya caan ah, laakiin sidoo kale soo jeedinta cusub. In ka badan laba boqol oo waxyaabaha cusub ee alaabta macmacaanka waqtiyo kala duwan lagu sii daayo "Babaev" macmacaanka walaac.

Products heshay jacaylka qalantay ee macaamiisha, iyo qaar ka mid ah noocyada ay u noqdaan ganacsi card ee shirkada. All Chocolate loo yaqaan iyo inta badan jecel yahay "Babaev", "Lux", "Ilaalada" buux doorashooyin badan iyo baakadaha, dhadhan "truffle" nacnac weyn, "booqan", "Babaevskaya Dabagaale", "kala duwan" la yaqaan ka carruurnimada iyo waxa lagu gartaa tayo leh oo joogto ah iyo sifooyinka dhadhan sare.

sharaf

The alaabta abaalmarinta caalamiga horeysay helay 1997 at Competition Geneva, halkaas oo "Babaev" macmacaanka Concern helay Cup Gold ah. Sidoo kale, sanadihii la soo dhaafay shirkadda guuleystay aqoonsi suuqa guryaha sida magaca ugu wanaagsan ee brand, brand, iyo kuwa kale oo dheeraad ah. Dhaqankii iyo hal-abuurka lagu daro in shirkadda si loo hagaajiyo tayada wax soo saarka, sababta oo ah waxa lagu calaamadeeyay dhacdooyinka ugu wacan in qof walba ee nolosha.

sharraxaadda

Macmacaanka - waa hadiyad wanaagsan, xitaa haddii loo sameeyo mid ka mid ah u jeclaaday. Oo waa in qurux badan iyo in la abuuro valg yar oo martiqaad iyo madadaalo. Baakooyinka macmacaanka, shukulaatada Doono isha, iyo wax fiican in aad soo qaado.

Fundamentals of marketing iyo advertising jideeyey by khudaar Aasaasayaasha ah, ilaa maantadan la joogo nool. Oo haddii sano ee pre-kacaan, sanduuqyada nacnac gaar ahaan qaali dejiyo oo la nickel lacag, oo waxaa lagu hayay guryaha badan, laakiin hadda, in marxalad ee wax soo saarka mass, bokisyada kala duwan oo xiiso leh qaabab, midabyo iyo daabacaadda tayo sare leh.

Christmas Gift baakooyinka kala duwan furato of buuxinta iyo farxaan iyo farshaxanka ee wax baakada. Gadashada sanduuq of shokolaatada ama a marmarka shukulaatada delicious midabyo sifo iyo logo, ma aad shaki karo oo tayo leh in siinayaa walaac macmacaanka ah "Babaev". Moscow marka hore qiimeeyaan waxyaabaha cusub.

maalin kasta

"Babaev" macmacaanka Concern qabtaan masuuliyadda siyaasad furan oo ku jira ganacsiga iyo ku lug ma aha oo kaliya ee nolosha ganacsiga ee dalka. dhacdooyinka bulsho weyn oo tiro badan iyo falalka aan ku gudbin by shaqaalaha shirkadda iyo maamulka. Concern ayaa wax badan oo dadaal si loo xoojiyo nolosha ruuxiga ah, gaar ahaan gobolka Smolensk ee macbudka tuulada Solovyevo dhisay oo lagu sharfayo Ciqaabta, taagay oo lagu sharfayo askarta dhintay Ruush oo ka mid ah labadii dagaal aduunka. In Moscow, wax badan oo dadaal u soo kabashada kaniisadda Masiixa oo Badbaadiyeheenna ah waxaa laga codsadaa. Sidoo kale, baahida bani'aadamnimo oo ka mid ah Ururada Laanqayrta Cas waa in duurka ku of dareenka iyo ka qaybgalka, falalka ay sidoo kale ka qayb walaac konfekt "Babaev". taariikhda Company waxaa ka buuxsamay camal fiican in meel ka baxsan hawlaha degdeg ah.

si wadajir ah shaqada ee uu leeyahay qaab-dhismeedka cad, halkaas oo qof walba wuxuu mas'uul ka yahay ay meesha shaqada. Shaqaalaha ayaa sheegay in shaqada on the "Babaevsky" haybadda leh. tixraacyo badan oo la xaqiijin in heerka sare ee ilaalinta bulshada, mushaarooyin fiican iyo xaalado shaqo oo macquul ah.

Isla mar ahaantaana, shaqaalaha waxay leeyihiin codsi ururka shaqada. Inta badan shaqaalaha Hagidda dhismeedka gacanta ku celcelis formatizirovannoe la xiriira hirgelinta qorshaha wax soo saarka, maareynta waqtiga, xafiisyada dagaal badan iyo la'aanta dareenka baahida shaqaalaha. Laakiin madax ugu weyn ee shaqaalaha - Shaqaaleynta waa shirkad ku hawlan xulashada shaqaalaha. Waxay ku saabsan tahay shaqaale hore iyo hadiyad iyada jawaabaan aad u xun oo looga shakisan yahay beddelo tirooyinka mushaharka iyo waajibaadka mankirovanii wareegay.

shaqaalaha shirkadda ee tacliin sare leh oo u fidisaa ah horumarinta warshadaha. lover kasta oo macmacaanka keentaa farxad "Babaev" macmacaanka walaac. cinwaanka shirkadda: ul. Small Krasnoselskaya, 7.