Wareegga nolosha Product

wax soo saarka Successful iyo qaybinta alaabta xidhan tahay qodobo badan, ka qiimaha alaabta ceeriin iyo dhamaanayey tayada advertising. Si loo dhiirigeliyo alaabta suuqa iyo waxa ka faa'iidaysan faa'iido ugu badan, waa in aad ogaato waxa wareegga nolosha sheyga iyo sida loo maareeyo.

Si aad u bilaabaan, waxaan jeclaan lahaa in la qeexo waxa a badeecadaha. Dhaqaaleyahannada isaga ku tilmaami sida gabi ahaanba wax kasta oo ku lug leh nooca beddelkeeda waxyaabo kale, oo ay ku jirto lacag.

wareegga nolosha ee wax soo saarka - waa dhererka waqtiga loogu talagalay taas oo badeecada lagu tiriyo ee tiro gaar ah oo marxalado, ka horumarinta, muuqaalka suuqa, in uu ka tagayo buuxda. Waxaa xusid mudan in mararka qaarkood, ayaa ka dhacay suuqa, sheyga ma aha on sale, iyo joogsadeen in ay soo saaraan. Xaaladdan oo kale, wareegga nolosha wax soo saarka waa eber.

Waxaa jira shuruudo gaar ah in loo ogaado waxa stage uu hadda ku jiraa alaabta:

• faa'iido;
• isbeddelkaas;
• qiimaha;
• kharashka;
• ogaansho.

Iyada oo ku saleysan joogitaanka iyo magnitude ah tilmaame kasta bixinta 4 marxaladaha wareegga nolosha sheyga. ilo kala duwan ayaa laga yaabaa in magacyada kala duwan, laakiin, dhab ahaantii, waa no kala duwan.

1. Hordhac. Buyers qiimeeyo tayada wax soo saarka cusub, qiimaha, iwm Sida caadiga ah, iibka waa yar oo si tartiib ah u koraya. Xilligan waxa lagu gartaa Nusqaamin-qaadashada, sida kharashka ka badan dakhliga.
2. Kobaca. Macaamiisha ayaa si firfircoon uga iibsato alaabta. Faa'iido bilaabo inuu si weyn u kordhin.
3. Xoogiisa yaan. The muddo badan deggan. Heerka shirkadda iibka Kobocii. Alaabta Tani ayaa ku guuleystay in ay meel suuqa iyo macaamiisha joogtada ah. Gain guud ahaan waa stably sare. Muddadan, gaar ahaan halista ah ee wax soo saarka ee tartan rasmi ah.
4. Dhicii. faa'iidada jaban iyo iibka. Haddii aan tallaabooyin degdeg ah wax (advertising, isbedel baakooyinka, dhimis, iwm) wax soo saarka ugu dhakhsaha badan yeelan doonaan in ay ka baxaan wareegga.

Fikradda ah wareegga nolosha wax soo saarka, la aasaasay 1965, si fiican u yaqaan oo ah dhaqaaleyahan ah Teodorom American ah Levitom. Waxay markii ugu horaysay si cad u tilmaamay sababaha loo badeecadaha kasta oo uu leeyahay in uu ka tago suuqa:

1. Thanks to horumarka sayniska, isbedelka cusub ee alaabta fashion ayaa noqonaya tacaluqda iyo bedelay a newer, hagaagtay.
2. wareegga nolosha Product u qaybsan yahay muddo dhawr, kuwaasoo mid walba uu furfuraya masalooyin qaar, dhibaatooyinka.
3. heer kasta waxaa sidoo kale lagu gartaa heerka gaar ah faa'iido.
4. Waxaa jira xeelado gaar ah ee wax soo saarka, maal, marketing, maamulka khayraadka aadanaha, gaar marxaladda kasta oo gaar ah wareegga nolosha sheyga.

Inta badan, mugga iibka ku xidhan tahay ma aha oo kaliya tayada badeecadaha sida ka xeeladaha suuq-akhrin iyo caaqil. Iyada oo ay caawimo waxaa suurtagal ah in la kordhiyo wareegga nolosha wax soo saarka iyo ka heli faa'iido la doonayo.

Marxalada koowaad (hordhac), hawsha ugu weyn ee shirkadda wax - wax lays suuqa. Marka la eego heerka dhaqdhaqaaqa qiimaha iyo horumarinta, waxaad isticmaali kartaa xeeladaha soo socda:

1. lays gaabis ah - qiimaha Low, horumarinta firfircoonayn.
2. lays Fast - qiimo hooseeyo, si firfircoon u qaadida.
3. skimming Rapid - qiimaha waa heer sare ah, waxay u dallici aad u firfircoon.
4. skimming gaabis ah - qiimaha waa heer sare ah, firfircoonayn horumarinta.

In wajiga labaad (koritaanka), shirkadda golleeyahay in lagu xoojiyo booska alaabta iyo suurtogalnimada inuu ku guuleysto dhul cusub. wuxuu noqon doonaa wax ku ool ah xeeladaha soo socda:

1. advertising New.
2. Hagaajinta tayada alaabta, casriyeynta.
3. waxyaabaha la xidhiidha arrinta, ballaarinta kala duwan, horumarinta daydo cusub.

Heerka saddexaad (maturity) waa inay helaan faa'iidada ugu badan. Xilligan waxa lagu gartaa soo socda:

1. Dagaalka looga soo horjeedo tartamaya.
2. Si loo kordhiyo faa'iidada.
3. Kororka Muga-soo-saarka.
4. Kororka xadad.

Marxaladda afaraad (hoos u dhac) waa kama dambays. Alaabta laga tegi karaa, haddii ay tahay lagama maarmaan u ah horumarinta wax cusub. Xeeladaha soo socda:

1. maalgashiga jaban ama waji-out of sheyga aan wax tar lahayn.
2. maalgashiga kordhay in ay xoojiso booska suuqa ee hadda jira.
3. Baxsi ah ee wax soo saarka jirka ee wax soo saarka, iibinta hantida ma guurtada ah iyo faa'iido.