Meelaynta Product The

Cunista hoos macluumaad image of saarka shakhsi ku qoran waxaa loo ogol yahay sida inay ku guuleystaan, iyo wax lumay ee la dagaalanka ah ee macaamilka final. Waxaad la yaabi doonaa sida loo ogol yahay in uu sii joogo in khasaare haddii xidhiidhka la macaamiisha ah weli la xaqiijiyay? Haday adigoo Placement Product dhiba "waa ay awoodaan in ay fuliyaan aad istaraatijiyad kaftan naxariisdarro, by codsanaya qabashada waadaxa ah ee macaamiisha in alaabtaada ama adeeggaaga.

macaamiisha maanta ma aha doqon, iyo rajada xiiso doorashada suuqa jiho kasta. Oo haddii ii sheego in uu waajib ku ah inay iibsadaan macaamilka, halkaas oo ay u tegayo, waxaa toosin doonaa ugu yaraan ma fahmo su'aasha, "Waa maxay sababta si toos ah u samayn, haddii aad u malaynayso in aan ahay doqon?"

Waayo, macluumaadkaaga "Placement Product", tani ma aha isbedel cusub ee advertising waxaa loo isticmaalay, iyo in wanaagsan sawirada mooshin Soviet, laakiin waxaa adkaaday. Tusaale ahaan, qaado filimka caanka faray Leonida Gaydaya "Ivan Vasilievich".

Loo yaqaan jir?

meelaynta Nenavyaschevy, bangiyada USSR Savings.

Aynu qaadan dareenka of mid ka mid ah ugu nasiib darro, labada - xukunkaygu (iyo inaan anigu waxaan isku dayayaa in uu xilligan bulshada si ay ugala hadlaan sida ay wax iibsadaa celcelis ahaan), "Placement Product" ee filimada casriga ah. Beddelashada Ragooda siiyey in filimka, waxaan rumaystay in aanan ku jiray masraxa movie in saturate niyadda Christmas ah, laakiin guriga, fiiri dhex unit ad sii dheerayn, halkaas oo aan sida nacas, soo rogaan dhamaan tayooyinka wanaagsan ee alaabta xayaysiinayaan, mid ka mid ah oo kaliya ma lahayn fog ee gacanta, si ay u baddalo dareenka. Ilaah ii dambi dhaaf, noocooda Ruushka halyeeyada sida: Timur Bekmambetov, walaalaha Wachowski, laakiin haddii faqri on set film ee "sarbeeb ee qaddar - 2" waxa uu ahaa sidaas u weyn oo in ku dhow filimka oo dhan qaaday hawlgalayaasha advertising iyo kafaala filimka?!

Aynu eegno ka nafsiga ah aadanaha oo ka mid ah alaabta iyo adeegyada "Placement Product". Sida xiiso qabsadey xaqiiqada ah in wax yar ka xambaarsan yahay micnaha a qarsoon, haddii aad rabto. Macnaha qarsoon waxaa si joogto ah ismaandhaafka xiiso weyn yahay oo kaliya jidh qaawan. Waxaa Kuusow sida maldahan, oo uma uu baraynin sida popularization ee wax (policy uusan tirin).

qayb ku saabsan taariikhda "Placement Product".

Waa qalad in ay aaminsan yihiin in "Placement" wuxuu ahaa ugu xumaa marka image caadiga ah laga badiyay ay waxtardarradoodu, iyo waxa loogu yeero "movie" a jeestay. Waxa uu jiray, sidaas si waqtiga oo dhan la hadlo, wuxuu lahaa daabacaadan article kaliya ama xuso qaar ka mid ah shaah saaka gudbiyay Elizabeth II, halkaas oo maanta Emperor ee quraacdeen qoyska, meeshan isla noqday halyeeyga. In kasta oo xaqiiqda ah in maqaalka aan ku soo bixisay, laakiin milkiilayaasha astaanta ganacsi ma laga yaabaa inuu seego fursad si ay u sahamiyaan habkani.

Marka movie "shirqool" iyo ansixiyay midabada dhalaalaya muuqaalka midabka, ka dibna publicists waxaa afar gees garbaha iyada, oo ha nedokuchlivo bi'isaa alaabtii isticmaalka ballaaran. Tan waxaa kor u qaadida ma aha oo kaliya dhaqanka dadka, oo keenaya jecel yihiin in ay leeyihiin caadooyin la mid ah sida xiddigaha shaashadda: Auto, midabka timaha, dharka, qurxiyo, kabaha, daawanaya, cuntada, iyo xataa qiiqa sigaarka ee Westerns. Oo Placement Product badan oo noocan oo kale ah, qofna ku lifaaqan muhiimadda ay leedahay ma jirto, tusaale ahaan, ku dhow-up ee brand dhisay. Macaamiisha weli qaaday xiisaha ay u qabto muuqaal ah, oo ku yiil ugu Dietrich Marlene in "Stage argagax" ee 1950, ama waxa mar xirto Klark Geybl in filimka - "Waxaa dhacay hal habeen" in 1934. Koritaanka ugu weyn ee la siiyo fursadaha ee 80 - '90 ee qarnigii labaatanaad, markii ay ahaayeen sitcoms caan ah, movie kala duwan qoyska, taxanaha TV, oo daboolay ugu dhagaystayaasha ugu badnaan.

Meelaynta Product shey kasta oo loogu yeedhi jiray in ay guusha, tan iyo dhibaatooyinka jirin, isaga qudhiisu ka helnay berrinkii duurka of view of iibsadaha midig. Iyada oo publications oo dhan ma iyada ka maqnaan, shaqada inta badan ku saabsan nidaamka nabay la soo saarayaasha caan ah, waxaan waraysi doonaa xiddig - na aad Product Placement ee maqaalka. Oo mid walba oo ku faraxsan! Dabcan, tusaalooyinka more keeni kartaa suuqa Maraykanka, sababtoo ah ee gobolka of Europe ku dadaalaya in ay qaataan ay waayo-aragnimo guul of advertising gundhig, kulligood way wada quruxsan la mid ah. Waxaan isku mid ah oo ku saabsan meesha bannaan ee post-Soviet ma dhihi karo.

Kor film xusay musuqmaasuqa, ka baxsan sharciga "Placement", asxaabteena, "Dorval" in miisaaniyadda ganacsi xad 90 -. X, oo ha barnaamijka buuxa ay ku shaqeeyaan iyaga la. Haddii aan ka hadlo ilbaxnimada Ukraine iyo dhaqanka "Placement Product", waxa aan weli si buuxda u sameeyay, laakiin isku daya delayutsya. Sidaas shirkadda si fiican u yaqaan warbaahinta, ka warqaba ah "Placement" noocyada suuqa Ukraine on alaabta shakhsiga ah: mashaariicda show dhab ah - show. Nasiib darro, waayo-aragnimo ku mareen aynu jaarka nahay ee waqooyiga. Tusaale ahaan, waxa aan wanaagsanayn "Placement", brand ah ee quraacda qalalan in mid ka mid ah Ukraine, rating xaqiiqada - show meesha ka qaybgalayaasha, inkasta oo si dabiici ah ku cuntaan, oo aad aragtaan, ka dhigaysa Jees. xigmad kale Ukraine noqon lahaa ku haboon: "Shcho zanadto, ma aha macquul ah!"

asxaabta Qaaliga ah, aynu horumarinta dhaqanka ah Placement Product advertising shakhsi, laga bilaabo baahi our. Habka ugu sheyga waxaa laga codsadaa in ganacsiga ah, sida in meesha laga saaro xayaysiinta ee gobolka gaar ah, ayaa sheegay in ku saabsan qiimaha, mudnaanta, iyo dhaqanka!