Dhigyo ee advertising: tusaalooyinka ugu fiican oo lagu guulaysan. Sidee in ay la yimaadaan dhigyo wanaagsan?

Sida aad ogtahay, advertising - ganacsiga motor ah. Mid ka mid ah arrimaha ugu muhiimsan ee kor u qaadida wax soo saarka ama alaabta suuqa - dhigyo ee advertising. Waa soo jiitaan dareenka macaamilka oo dhiirrigeli in aynu wax soo iibsano.

Waa maxay this

dhigyo Advertising - waa hal ku dhiga kooban ee shirkadda ama wax soo saarka oo gudbiya fikradda asaasiga ah ee ololaha advertising oo dhan. Erayga "dhigyo" loo tarjumay ka erayga Ingiriisida ah ee "dhigyo", "wac" ama "ku dhiga". Weedhani waxa ay gaaban xambaarsan yahay micnaha weyn - iyadoo la kaashanayo iyada soo saare muujinayaa fikradda aasaasiga ah iyo goolka ah oo dhan advertising. Shaqada dhigyo ayaa sidoo kale kor u qaadidda wacyiga ee astaanta ah, sanamkiisii iyo jiritaanka dhexdooda macaamiisha.

dhibaatada abuuraya dhigyo

Sida laga arki karo ka dhaqanka, dhib iyagoo halku garan karo laga helay saarayaasha iyo kuwii alaab alaab badan. Inta badan waxaa dhacaya in call ad xaq ah uma shaqeeyo iibsada, lama soo xusuusan oo, sidaas daraaddeed, Macne samayn mayso. Marka tan la eego, shirkadaha oo dhan ma waxaa loo qaaday la abuuro of dhigyo, oo ay dhacdo in this, advertising wax soo saarka gaar ah ama shirkad soo bandhigay mar kasta oo siyaabo kala duwan. dhigyo Dhanka kale si fiican loo qorsheeyay ka dhigan tahay wax badan - waxaa kuu ogolaanayaa inaad si ay u sameeyaan wax soo saarka si fudud loo aqoonsan karo, xusuus, waxa ay taageertaa image shirkadda iyo brand in uu ka dhigan yahay.

dhigyo ee advertising, sida in la abuuro a

Khubarada oo duurka ku of advertising iyo xiriirka dadweynaha ayaa sheegaya in ay jiraan qaar ka mid ah xeerarka in eekaan, abuurista dhigyo. In meesha ugu horeysa, weedhan waa in ay xusuus. Taasi waa, la abuuro isugu soo israacinayo, halkaas oo iibsadaa, maqalka set gaar ah erayada, qiyaasi brand ama wax soo saarka advertising ah oo ku lug leh weedha ah. Intaa waxaa dheer, ku dhiga shirkadda waa in ay noqon legkoproiznosimym - ha kashkaaashmaan ilaa uu weedho dheer oo ay adag tahay in la fahmo ereyada. dhigyo habboon ka mid ah erayada 2-4 (oo mararka qaarkood ay suurtogal tahay in ay isticmaalaan 6). Tani waa mid waxtar leh ma aha oo kaliya in ay soo jiitaan dareenka, laakiin waxaa loo sameeyey aragtida iyo xasuusta.

Haddii dhiga waa mid aad u dheer, oo daabacan ka hor qofna dhamaadka ayaa akhrin doono. Isticmaalka heesaha waa mid aad waxtar u leh aragtida - jiib text zasyadet adag ku hay iibsadaha ee, gaar ahaan haddii aad isticmaasho si joogto ah iyo wax badan oo jeer. weedho qaabeeya iyo markooda hadalka ku lug male dadka, iyo waxa aad u waxtar buu u leeyahay soo saare ah. Tusaale ahaan, advertising mid ka mid ah xarumaha caafimaadka ilkaha waxaa lagu qeexay damaanad ah 10 000 shokolaatada. In maskaxda si deg deg ah u muuqda nooc ka mid ah buur iyo qolfaha badan - sidaas darteed waa u fududahay in la xasuusto. Dabcan, xukunka si buuxda la sameeyey la kulmay, kuwaas oo looga baahan yahay oo dhan, guusha dheeraad ah aad ka filan karto ka.

Maxaa erayada waa in laga fogaadaa

Mid ka mid ah shuruudaha aasaasiga ah, taas oo waa in la waafajiyaa dhigyo advertising, - asalnimada. Tani waa mid aad u muhiim ah, sababtoo ah waxaa jira tiro ka mid ah erayada in ay hore u garaacay iyo sida loo isticmaalo, in kaliya uusan saamayn ku lahayn macaamiisha. Kuwani waa a magac yar, fikradda la doortay, ka fiiri, dhadhanka, dareen, wada noolaanshaha, riyo, tayada xal, midabka, dhadhan, raalli ahaanshihiisa, Naciimo qarsoodi ah. Sifooyin in sidoo kale hore u xumaada - gaar ah, sax ah, run ah, dhab ah, gaar ah, gaar ah, gaar ah, hufan, sharaf leh, qiimaha, daacad, dhab, dhab, gaar, dayey oo la tijaabiyey, kaamil ah. Waxaa inta badan loo isticmaalaa in advertising, taas oo aan la gartay by macaamiisha sida erayada la macnaha, laakiin si fudud u muuqataa inuu waraaqaha. Haddii qaar ka mid ah ayaa weli la isticmaalaa, waxaa ugu wanaagsan in lagu milo daro ay asalka ah ama macnaha aan la filayn in ay dhigyo la aan aad u banal.

Micnaha ay kudhegga

Marka aad la abuuro dhigyo ah advertising, qorayaasha isticmaali kartaa habab dhowr ah si ay xaqiiqsadaan macnaha. Tusaale ahaan, waxaad cayimi kartaa faahfaahinta iyo muuqaalada functional of alaabta, si ay u sheegi ugu fiican ee noociisa ah. Waxaad tilmaami karo faa'iidooyinka ah ee macaamilka - in uu heli doontaa marka gadashada alaabta. Waxaad gelin karo aad alaabta sida ugu habboon ee bulshada, koox dadka ama da 'gaar ah - loogu talagalay ku isticmaalkiisa dhigyo advertising. Tusaalayaal: "Gilette - ugu wanaagsan ee nin ka heli kartaa", "Jiilka cusub doorto Pepsi ah", iwm Waa hagaag, haddii xayaysiinta waxay muujinaysaa mid ka mid ah hawlaha ugu muhiimsan ee shirkadda - "Waxaan u midoobaan dadka" isgaarsiinta mobile, tusaale ahaan ... Natiijada fiican ku siinayaa tixraac in mudnaanta Company ama ay xaaladda sare - "20-kii sano ee suuqa," tusaale ahaan, ama "Waxaan samaynaya sport ah la heli karo" in "Sportmaster". saarayaasha qaar ka mid ah la abuuro dareen qaar ka mid ah u dhowaanshaha ay macaamiisha, oo cadeynaya in "aad u mudan yihiin" ama "All ka baqeen oo idinka mid ah." U hubso in aad tixgeliso: dhigyo, olole advertising kiis kasta waa in aanay noqon midab diiday ama saxsanaanta, aad uma isticmaali karo diidmada - maxaa yeelay tusin waxaa ka dhigi doonaa in diidmada. The kala duwanaansho badan si mug leh - si ay u isticmaalaan wanaagsan oo kaliya weedho nolol-adkaynaya in iibsadaha kasta oo uu doonayo in uu isaga qudhiisu ka mid ah.

farsamooyin gaar ah si wax ku ool saamayn on macaamiisha

warshadaha advertising The xeelad aqbalay saamayn aragtida ah helana iyadoo la kaashanayo farsamooyin gaar ah - waxaa ka mid ah pun ah. Tusaale ahaan, marka alifku a ee loo yaqaan - Erayadan oo dhan ka weedha ah ka kooban yihiin waraaqaha la mid ah ama eray kasta bilaabataa isla xarafka - "Your jidaynayey laga iibsan lahaa" Whiskas "," nadiif ah - nadiif hir "," Wella - Waxaad waaweyn yihiin "ee isku. ujeedooyin celceliyay soo dhaweynta ka mid ah erayada wanaagsan: "bangiga A adag oo loogu talagalay dadka mudan," "eegno cusub ee miro daray" haddii ay taasi ku, hubaal waa in aad ka fiirsan meesha advertising loo isticmaali doonaa - in print load aasaasiga ah waxaa la siiyaa qoraalka, halkaas waxaa jooga muhiimadda ay leedahay iyo macnaha eray kasta. ama weedho haadka adag .. Si loo qiimeeyo ee call video ku dhammaataan buuxsan kartaa muuqaallada iyo sawirada dhalaalaya Advertisement raadiyaha awood isticmaalka laxniga iyo codka - "okrylyayayaeeet kartain".

Isticmaalka dhiga dhexdhexaad ah

All dhigyo advertising loo qaybin karaa kuwa ka hadlaan wax soo saarka gaar ah ama dhaqdhaqaaqa, iyo kuwa si fudud u matalaan fariin wanaagsan ama Fikirka: "Waxaad tahay had iyo jeer ka hor tartanka", "qabaa positive", "Waxaan aad ganacsi barwaaqo ah" . weedho noocan oo kale ah, oo gacanta ku hal, ku haboon marka la eego qaab beddelidda ee shirkadda - waxay loo isticmaali karaa waxqabad kasta, xitaa haddii ay shirkaddu si lama filaan ah uu bilaabo in uu soo saaro wax kale, marka lagu daro wax soo saarka ugu weyn, laakiin dhanka kale, waxba on dhibcood ay leeyihiin iyo waxay noqon kartaa loo isticmaalaa in shirkad kasta oo kale. Intaa waxaa dheer, waxaa la gartay sida set oo ah erayada - wax gaar ah oo ku saabsan shey ama adeeg dhigyo taasi ma saas ha odhan, macmiilka laga yaabaa in si fudud oo aan bixin isagii ku dareen.

dhigyo ugu wanaagsan ee advertising

Abuuritaanka advertising - habka hal abuur leh, oo halkan wax badan ku xiran tahay ma aha oo kaliya on hirgelinta xeerarka, laakiin sidoo kale on talantigii ka mid ah abuuraha. Tusaale ahaan, dad badan oo ka mid ah dhigyo advertising ugu caansan "oo dadkii u tegey" - taasi waa guul weyn ee shirkadda iyo wax soo saarka. celceliyay Multiple Weedhahan dadka at times kordhiyaa ay caanka ah ee brand ah. The dhigyo advertising ugu fiican xusuusanayn sanado badan, xataa marka alaabta aan horey suuqa. Tusaale ahaan waxaa ka mid ah weedha ah: "Nabadda, saaxiibtinimo, xanjo - shirkadda" RotFront "," Yandex - waxaa jira wax walba, "" Mararka qaar, waxaa dhaanta inay calyanaqsiga badan hadal - Stimorol "," Russia - naf deeqsi ah, "" Haamaha kama cabsaneyno wasakh - KAMAZ "" qaado nasasho - cuni Twix free "play a guul on erayada loo isticmaalo advertising." - Volvo ah, "" waxaa jira fikrad ah - waxaa jira IKEA ee "The tusaale oo guul dhigyo advertising oo biir ah -." Yaa u dhaco ee "Ovip Locos" "Klin?" "waqti waa umado Idinla mid Fat" - weedho oo dhan soo degey afka casriga ah iyo waxaa inta badan ku xusan oo aan tixraacayo brand ah.

shirkadaha reer galbeedka sida caadiga ah u sameeyaan dhigyo cusub ee dalka kasta oo alaabta laga keeno suuqa Ruush, alaabooyin badan ayaa sidoo kale si dhigyo mahad garan karo:. "Rexona - marnaba hoos aad ha," "Naftaada daryeel Garnier", "Rondo - neefta cusub si sahlan loo fahmi ". All dhigyo advertising, kuwaas oo dhigyo on bushimaha qof walba. Sababo la celceliyay soo noqnoqda ee advertising sida warbaahinta run ahaantii ka shaqeeya qaadeysaa macaamiisha si ay u doortaan cuntooyinkan.

Khaladaadka Advertising

dhigyo advertising guuleysan, nasiib daro, wax caadi ah. Tusaale ahaan, waxa ka dhigaysa waxaad la Yaabteen dhigyo ay "Haddii aad ku socoto in la cuno bur saliid, weligaaba sida Lenin aad ku noolaan doonto" ama "Waxaan obuem dalka oo dhan!" ka warshad kabaha. wicitaanada noocan oo kale ah ka dhawaajisay arrin la yaab leh, wax iibsadaa kasta ordi doonaa si ay u iibsadaan alaabta ka dib markii advertising sida. Mararka qaarkood qaladaad waxaa sababa mistranslation ah - tusaale ahaan, shirkad Pepsi ayaa bilowday inay suuqa Chinese filim, taas oo laysugu yeedho "farxiyaa la Pepsi ah" waxa loo tarjumay sida "Pepsi kor uga qaadday She'ool awowayaashiin," iyo mid ka mid ah shirkadaha biir ee America ee la yiraahdo "Samee naftaada free," in marka turjumaad Spanish noqday "shuban daaya." Baahnayn in la sheego in badeecada ma ku raaxaysan guusha. Waxaa jira oddities taas oo saarayaasha lagu qasbay in ay magaca sheyga inay iska iibiso dalka reer dal kasta - tusaale ahaan, cinjirka Booqo waxaa loo baxshay Vizit Russia, si looga fogaado in ururka la "laalaadeen". Tusaale kale - Shirkadda Nestlé ee kor u qaadida brand ah "Gerber" aan xisaabta lagu darsadaa xaqiiqada ah in dalalka Afrika qaatay barbaro on baakadaha cuntada oo keliya waxyaabaha ay naftooda, ma dadka, sida ugu badan ee dalka ma awoodaan inay akhriyaan oo ay hagaan oo keliya by sawirada baakadka. wax soo saarka shirkadda ayaa la image carruurta farxad iyo hooyooyinka ma aha in dalabka ilaa iyo inta shirkadda ayaa midabkiisu hadduusan beddelmin.

story

Dhigyo in advertising waxay bilaabeen inay isticmaalaan muddo aad u dheer. In Midowga Soofiyeeti, shirkado badan oo ay isticmaalaan habkan si loo kordhiyo baahida. Tusaale ahaan, abuurka ah ee rafcaanka halyeeyga macaamiloodeen Vladimir Mayakovsky - Waxa uu ku qoray hal ku dhiga ah "Ma jirto meel Mosselprom mooyee", "saaxiibo, dadka Noqo cultured dabaqa ma tufi, candhuuf biinanka!", "Ibta ugu fiican ee aan ahaa oo aan diyaar u yahay nuugaan in isagoo da 'weyn ... ".

xaqiiqooyinka oo xiiso leh

In dalalka reer galbeedka, dhigyo yihiin ma aha oo kaliya loo isticmaalo in lagu soo jiitaan macaamiisha, laakiin sidoo kale si parishioners ee kaniisadda. Tusaale ahaan, weedh caan ballaadhan "hooyaday naxdin leh. Tag kaniisadda", "badbaadada damaanad! Haddii kale oo dembiyadiinna oo soo celin."

Xaaladaha qaarkood, dhigyo advertising ah fasax aan turjumaad loo ilaalin asalnimada ee shirkadda iyo in ay xoogga saaraan fikradda aasaasiga ah. Inta badan waxaa la ogol yahay oo jumlooyin aad u gaaban, macnaha kaas oo lagu qiyaasay karaa iyada oo aan turjumaad - tusaale ahaan, Volkswagen. Das Auto ama Nike. Just samayn.

Laga soo bilaabo kor ku xusan waxaa lagu soo gabagabeeyey karaa in abuurista dhigyo - abuurka dhabta ah iyo sayniska ah, oo ku saabsan taas oo waa in aynaan illoobin kuwa doonaya in ay kor u qaadaan oo ay wax soo saarka ama alaabta on the suuqa iyo faa'iido dhan inay iska iibiso ka badan hal mar.