Sharciga ayaa "On Advertising". Federaalka Law N 38-FZ: Nuxurka

Sanadihii la soo dhaafay, advertising ayaa noqday cajiib badan. Waxa oo dhan waa nagu wareegsan, internetka, dariiqyada, telefishanka, iwm Dabcan, sida nidaam ballaaran oo adag oo ku saabsan sida advertising waa in ay ku xiran xeerka adag. Sharciga Federaalka "On Advertising" la faallo laga wada hadli doonaa in this article.

Baaxadda Sharciga ah

Iyadoo la tixraacayo sharciga Federaalka "On Advertising" nidaamka soo gudbinta waa in ay soo sheegaan macluumaadka qaarkood si kasta oo sharci ah, qaab kasta iyo nooc kasta. Macluumaadka waxaa loo diri karaa dadweynaha. Laga qaban in ay dhacdo in this inaan ka dhaansado si ay wax habka dareenka. The formation iyo dayactirka xiisaha shay gaar ah - in ay tahay ujeedada ugu weyn ee advertising.

Baaxadda Law Federaalka waa wax weyn. Sayidka, article labaad dhigayaa advertising siyaasadeed oo ka mid ah tixraac iyo macluumaadka iyo qalabka gorfaynta macluumaadka sheyga, iwm Shuruudaha oo dhan oo uu sharcigu jideeyay waxa ay kala yihiin, sida caadiga ah, soo saaraha ee alaabta, laakiin kordhiyo si ay muwaadiniinta u qabtaan adeegyada iyo shaqeeyaan advertising.

Shuruudaha waxyaabaha advertising

Qodobka 5 of Law Federaalka "On Advertising" abuurayaa shuruudaha aasaasiga ah ee nidaamka advertising ah. Sharciga wuxuu leeyahay in hawlgaladaa la xidhan karo by dabeecad niyada iyo damiir. Tani waa waxa uu yahay hanti si aan cadaalad ahayn advertising:

• ka kooban yahay macluumaad aan sax ahayn ama been ah oo ku saabsan alaabta xayaysiinayaan, iyo sidoo kale ku saabsan alaabta ka soo saarayaasha kale;
• helitaanka macluumaadka, ee Carter ku maamuus iyo derejo ah oo qof, oo ay ku jiraan tartanka,
• joogitaanka of hababka mamnuuc of advertising: bandhigidda ku hoos gambanaya arimo ah ee badeecada kale, sumadda khaldan, warbixin qaldan oo ku saabsan soo saaraha, iwm

Sidoo kale waa in aan ka hadlo advertising been ah. Waxaa ku jira:

• caan ku alaabtii oo ma u dhigma dhab;
• macluumaad aan sax ahayn oo ku saabsan alaabta xayaysiinayaan faa'ido badan alaabooyinka kale;
• macluumaad been ah oo ku saabsan shuruudaha gudbinta, kharashka, Kumaan, iwm

Advertising kiis kasta waa in aan ku baaqaynaa in rabshadaha, hawlaha sharci-darro ah, waxa ku jira waxyaabo anshax xumo, iwm

foomamka of advertising

Articles 7-10 of Law Federaalka "On Advertising" xaqiijisatay noocyada ugu muhiimsan ee geeddi socodka advertising. Sayidka, Qodobka 7 ka mid ah dhibcood marka hore in aan la xayaysiiyo kartaa in xaalad kasta:

• waxyaabaha qarxa;
• waxyaabaha unregistered;
• Products aan haysan oggolaasho,
• Products liisan darawalnimo la'aantii,
• alaabta, hirgelinta oo waa ka mamnuuc gayiga gobolka Ruush,
• daroogada, tubaakada, khamriga, qaar;
• adeegyada abortifacient caafimaad.

Dheeraad ah, biilka loola jeedaa noocyada ugu weyn ee advertising. Halkan istaagaan soo baxay:

• advertising bulshada;
• advertising siyaasadeed;
• alaabta iyo adeegyada advertising jidka fog oo ay iib;
• advertising awood hawlaha.

Qaar ka mid ah khubarada kala saaro iyo dirka kale.

Features advertising

Advertising, sida arrin kasta oo kale, waxa uu leeyahay tiro ka mid ah qaababka. Gaar ahaan, waxaa ka jira:

• advertising Television. Abaabulan iyadoo la raacayo shuruudaha Qodobka 14 ee xeerkan. Tani waxa ay tilmaamaysaa in awood la'aanta in ay kala go'do barnaamijka diinta advertising iyo horumarinta, iyo sidoo kale gudbinta, mudada taas oo ah in ka yar 15 daqiiqo. Dejiyaa nidaam isla socota iyo muddada biririf ganacsi.
• advertising Radio. halkan feature ugu weyn ee - mudada nasashada ganacsiga, dhererka taas waa in aan ka badnayn 20% waqtiga baahinta maalin kasta.
• Advertising warbaahinta print. Waa in la calaamadeeyo waa in aan mashquulin mugga ka badan 45% ka mid ah daabacaadda.
• Advertising ee shineemada. Lama oggola cajalad kala go'do. The fursadaha kaliya - socda line ama u muujiyaan ka hor inta filimka.
• Isgaarsiinta Advertisement. Lama oggola noocan ah ee advertising aan ogolaansho ka mid ah Yeedhe iyo qaataha.
• advertising dibadeed. Waa in la rakibay iyadoo la raacayo xeerarka iyo xeerarka ku saabsan isticmaalka taribuunka, boorarka, calaamadaha elektaroonik ah, iwm

Sayidka, Law Federaalka "On Advertising" abuurayaa arrin tiro badan oo ah shuruucda iyo shuruudaha.

About is-sharciyeynta

cutubka afraad ee Law Federaalka "On Advertising" (N 38-FZ) ayaa sheegay sheekada ah hababka is-sharciyeynta duurka advertising ah. Waa maxay waxa ay ku saabsan tahay? Arinku halkan waxa weeye in la mideeyo xayeysiiya, in la aasaaso si loo ilaaliyo danaha xubnaha iyo matalaad. Ururku wuxuu qotomiyey iyo raacaan heerarka anshaxa gaar ah si loo hubiyo in ay gacanta ku adag in ka badan qodobadaan.

ururada iskaa-u-sharciyeyn Advertising leeyihiin awood cadaalad ah ballaadhan. Halkan, si gaar ah, waxay u taagan tahay soo baxay:

• matalaadda danahooda sharci ah;
• racfaan xeerarka maxkamada;
• dib u eegis kiisaska by jidhka antimonopoly;
• horumarinta xeerarka hawl xirfadeed;
• diiwaangelinta cabashooyinka;
• ururinta iyo kaydinta xogta ku saabsan xubnaha ururka,
• xafididda diiwaanka xubnaha ururka.

Is-sharciyeynta - wax caadi ah in duurka ku of advertising.

Ka qaybgalka of amar tartanka

Waxaan hore u soo sheegnay si firfircoon ugu lug amar tartanka berrinkii advertising. jirka Tani, sida laga soo xigtay Sharciga №38 Federaalka "On Advertising", wuxuu xaq u leeyahay in ay gutaan tiro ku filan badan oo hawlaha. Gaar ahaan, waxaa lagama maarmaan ah in loo qoondeeyo:

• xayeysiiya cishood ah xeerarka xadgudubyada;
• fayl dacwadaha maxkamadda in la mamnuuco xayaysiinta gaar ah;
• racfaan uga qaato maxkamadda heshiisiin ah u sheegaysaa naafonimada ee xeerarka gaarka ah ee nooca degaanka;
• codsiga ah oo kor oo ah masuuliyad;
• Ururka jeegaga iyo wax ka badan.

By habka, hubi shirkadaha advertising haya ma aha oo kaliya awood tartanka. On fulinta jeeg qiimihiisu sii hadlo.

jeegga advertising

Qodobka 35.1 of Law Federaalka "On Advertising" (sidii wax looga beddelay on 28.03.2017) dhigayaa in kormeer gobolka oo duurka ku soo saarka iyo bandhigay advertising Waa in la fuliyo si la qoro qaynuunnada reer Ruushka. Mawduuca ku saabsan hubinta waa banal shuruudaha saraakiisha fulinta ee sharcigu dhiso Federaalka hoos tixgelin. Maxay noqonayaan aasaas u ah fulinta jeegaga? Taasi waxa ay sharciga wuxuu leeyahay,

• dhicitaanka of amray in la baabi'iyo xadgudubyada;
• gelitaanka mas'uuliyiinta dadweynaha cabashooyinka iyo racfaanada muwaadiniinta;
• aqoonsiga ah ee xadgudubyada guud inta lagu guda jiro kormeerka, failure in ay u hoggaansamaan shuruudaha khasab ah shirkadaha advertising,
• jiritaanka amar madaxda baadhitaanka.

Hantidhawraha ururka waa in ay wax ka badan labaatan maalmood oo shaqo. Si kastaba ha ahaatee, xaalado gaar ah, waxaa lagu kordhin karaa.

Mas'uul ka yihiin xadgudubyo

Sharciga Federaalka №38-FZ "On Advertising" xayeysiiya abuurayaa liability xadgudub ka mid ah shuruudaha la aasaasay. Sayidka, Qodobka 38 biilka dhigayaa in xadgudubka sharciga on advertising wuxu masuuliyad madani hay'adaha sharciga ah iyo shakhsiyaadka (ka tiro ka mid ah ganacsatada shaqsi). Action ee maxkamadda Garqaad sii wadi laga yaabaa in la aqoonsiga ee jirka antimonopoly xaqiiqooyinka faafin of advertising been ah. Waxaa laga yaabaa in lagu soo oogo iyo dembi maamul - inta badan u soo saare xayaysiinta iyo xayaysiinta.

Ay bixiyaan shaqaale damiir adeegyada advertising rigoore lagu shubayaa miisaaniyadda federaalka - oo ku saabsan 40 boqolkiiba lacagta ganaax ah. 60 boqolkiiba aado miisaaniyadda gobolka.