Restaurateur Mikhail Zelman: Biography, qoyska iyo shaqada

Tababaraha The hami kuwaas oo ku daacadda iyo joogta ah in maamulka uu karin inuu dhiso xirfadaha makhaayadaha cuntada, Mikhail Zelman ayaa labadii sano ee tagay in ay ku noolaadaan oo ku saabsan Albion, iibinta oo dhan hantida ka mid ah asxaabta Ruush. In London, uu si guul leh u maamushaa silsilad maqaayado iyo sameeyaa tababarro dhaqanka ganacsiga ee England. Waan jeclahay hilibka, waxaa loo kariyo, ka dibna bixiyaan - in qaybaha mudnaanta ee guusha ganacsadaha qabtay ka. Michael mid ka mid ah marka hore in ay suuqa galbeedka yimid, ku bixiyeen in la iibiyo Sanduuqyada qadada ee tareenada iyo wuxuu u soo baxay oo la fikirka ah "saxan weyn" on menu.

Mikhail Zelman: Biography

Wuxuu ku dhashay innovator mustaqbalka ee arrimaha dhaqaalaha guud ee 1977 ee Moscow. In 15 sano dibadda aan dhammeeyey dugsiga iyo xaq u baxay inuu ka shaqeeyo xafiiska dhexdhexaadinta ah ee is-dhaafsiga badeecadaha ah. Waxa uu ku hawlan bixinta oo cunto ah u reserve gobolka. Isla mar ahaantaana waxay bilaabeen inay ka qayb qaataan arrimaha by makhaayad iyo fursad in ay soo booqdaan beeraha xoolaha, xarumaha wax soo saarka hilibka lo'da, halkaas oo uu ka bartay kiiska hilibka.

Waayo, is-weydaarsiga shaqaalaha dhallinyarada saaxiibo loola dhaqmo si khafiif. Weli, waxay u haysteen in ganacsi ee iibinta saamaxo in hotel Sochi "Pearl". Michael ku sheegay wareysi uu in lamaanahaaga ganacsi kowaad wuxuu ahaa 10 sano ka weyn, iyo rabitaan ah in ay bartaan Gudigga ganacsiga qasbay Zelman inta badan aamusnaan ma ku doodi asxaabta ee arrimaha ganacsiga.

Si kastaba ha ahaatee, tani ma dheer ma socon. Horeba at 22, Ninkii dhallintayaraa ee furay ugu horeysay, halka makhaayad rayn waayo yaqaan Bohemians iyo nawaaxigeeda "San Michel". Afar sano ka dib (2003-m) aasaasay burburiyaha ah "Arpikom" oo la guddoonsiiyey "Restaurateur Best" abaalmarinta.

Waayo, Waxbarashada Michael Zelman - qareen. Waxa uu sidoo kale ka adkaan koorsooyinka shaqeeyaan kabalyeeri, Kookaha, sommelier iyo xisaabiye.

saamaynta aabbihiis

Pope Michael, Vitaliy Yakovlevich, cilmiga Soofiyeeti, oo isku mar ka shaqeeyey beertii ku instrumentation ee Institute of Medicine Space. Ka hor inta Olimbikada, ka fuula kooxda Soviet-68 maray tababarka ee North Caucasus. Waxaa sidoo kale lagu casuumay cilmi-yar Vitaly Y., kaas oo horumariyey ciyaartoyda inay la qabsadaan barnaamijka shuruudaha sare sare, aanu la kulma isku dareen, stress iyo oksajiin la'aan in cir. Xerada tababarka Mikhail soddon sannadood aabbihiis ayaa loo magacaabay sarkaal sare oo ah wax lagu karsado. nin ahaa oo hore isku dayay bolse ka dib markii la baabiiyo of rasiidh loo baahan yahay in la helo baqtigoodana wan iyaga u gaar ah, iyaga qorid, ka dibna kale, oo diyaariyaan cunto.

Caucasians - dadka waa dad soo dhawayn, waxay si deg deg ah soo bandhigay galay lulid wax cuntokariyihii ku kibro, oo uu ku soo laabtay Moscow, Mikhail Y. tagay waraaqaha sayniska iyo ku hawlan abuurka iskaashiga ee wax soo saarka ee iniin khardal ah, malayga iyo hilib.

Markaasaa aabbihiis Ruhbaaniyad jacayl ah hilibka iyo ina karinta. Michael Zelman - restaurateur, ayaa soo saartay fikrad u gaar ah monoblyud menu, dooran oo ay bartaan inay kariyo dubo a delicious, sida wiil. Oo kanu waa mudnaanta aabbihiis.

waayo-aragnimo hore ee furitaanka makhaayad

Sanadkii 1999, aan ka fogayn te'atradii. Stanislavsky furay maqaayad Faransiis "San Michel". Sida for Viking ee eponymous jasiiradda dhagax milmin la qalcaddayda ah Normandy oo furay halka makhaayad Moscow la cunnada Faransiis ku jiray dadka uu dakhligoodu celcelis ahaan. meel moodada ma ahaa cheap, oo waxaa loogu tala galay in uu la kulmo yaqaan Bohemians caasimadda. Tusaale ahaan, u-barberry duck kacaysaa $ 95 iyo sibraar khamri ah - $ 400. Xaaladdan oo kale, alaabta gudaha ah "IKEA" iyo kharashka mashruuca oo dhan ku kici ganacsade ah laga bilaabo $ 1 million.

Mikhail Zelman ka dib loogu yeeri uu waayo-aragnimo ugu horeysay ee furitaanka makhaayad ah "qaladaad classic". l'ugu weyn ee - uu abuuray oo barxad dadwayne sahayda of suxuunta cunnada ay Faransiis, marka dalka degganaa cunto ma haysan, caadiga ah iyada.

Nin wuxuu wax wanaagsan - nin si fiican loo nuujiyo

In 2004, si ay ugu bedesho hal-saarka meel Bohemian yimid gurigii steak ee Goodman. Fikradda asaasiga ah ee restaurant la karinayo oo gebi ahaanba hilibka. Qoraaga of fikradda ah ayaa la dhigay by Zelman Mihail. Makhaayadaha Goodman si guul ah ma aha oo kaliya soo bandhigay dadka Ruush dhaqanka ee steak, laakiin waxay ahaayeen sidayaal of advertising hal abuur leh. Hawsha marketing ayaa loo baahan yahay in ay xoogga saaraan xirfad ka mid ah kooxda in diyaarinta hilibka. Si dhakhso ah ayay u marino dhigyo ay "Waan awoodnaa in aan sameeyo faaruqiyeen" on calammo advertising. jawaab Dadweynaha ayaa guul - by dhamaadka 2004, maamulayaasha Goodman bilaabay in la abuuro shabakad shirkadaha.

Makhaayadaha of network waxaa loo furay suuqyada, taas oo ahayd arrin aan caadi ahayn waqtiga 2006, shahaadooyinka la siiyay ee suuqyada caalamiga ah iyo kuwa goboleed. Mashruuca ugu muhiimsan ee 2008 waxay ahayd in la sii daayo maqaayado Goodman suuqa galbeedka. Waxaa uu ahaa daahfurka ah ugu Isteek London, iyo in 2010 - in Switzerland.

"Arpikom"

"Arpikom" Michael waxaa la aasaasay sanadkii 2003, shirkadda isu keentaa afar ka mid ah ganacsatada makhaayadda iyo Warshadda "Komfis". Sanadkii 2010, shirkadda galay shirkad group Food Service Capital. Maxaa kale fikrado, marka lagu daro furitaanka Isteek ah, soo bixitaankii ganacsiga Mikhail Zelman? Restaurateur, kuwaas oo qoyska - noolaanshaha u ah xiriirka iyo nabad ku sii fikirka ah menu non-kale, ee dareenka ugu fiican ee erayga. Wareysi, waxa uu sheegay in xubno ka tirsan qoyska, doorashada suxuunta ka bedeley makhaayad Japanese, inta badan ma heli karno luqadda caadi ah, sida doorashada ah - waa wax dareemayaasha. Taasi waa sababta martida ee ay doorteen ee makhaayadaha ka dhigaysa kooxda Mikhail Zelman.

Visitors meelo uu cuntada cajiib dooran kartaa oo keliya ka soo baxay in ay doonayaan in ay isku dayaan.

Monokontseptsii

Laba sano ka dib ilowsiin soo saaray furitaanka Isteek, Michael barayaa ganacsiga diyaarinta suxuunta kalluunka maqaayadaha hoos magaca "Filimonova & Yankel". Martida waxaa lagu casuumay in ay dhadhamiyaan lobster, oysters, kalluun, salmon, turbot, oo u ageegi wiilal ee alaabta ay hubisaa in daaqad baraf in hoolka, kuwaas oo la qaboojiyey by wax soo saarka kalluunka ugu fiican.

Sii xeerkii format gaar ah gastronomic makhaayad, Michael furmay pubs "Kolbasoff", halkaas oo ay menu ee ku jira qamri caalamka iyo sausages qaaska ah. Waxa uu bilaabay in ay shaqada iyo makhaayad qoyska dhaqanka Talyaani ah "baastada Hooyo ee."

London Zelman aasaasay Burger & Aargoosato - silsilad makhaayad, ee kala duwan ee meesha suxuunta waxaa lagu soo bandhigay, xoogna iyo aargoosato in embodiments kala duwan, la shekeysan. Qiimaha suxuunta kasta waa 20 pounds.

The shabakad qaybinta direyska (CAP)

Michael qaaday daryeelka ee cunto caafimaad leh yihiin dadka ku khasbanaadey in ay ka shaqeeyaan in ay ka gudbaan boqollaal kiilomitir. Si arrintan loo sameeyo, ayuu ka abuuray mashruuca in uu yahay isku-dar ah ganacsiga ganacsiga iyo xukuumadda. CAP waxay bixisaa cuntada ee loo yaqaan (qaybtii celcelis ahaan hadhuudhka) ee tareenka iyo shirkadaha diyaaradaha Ruush.

Diyaari qado-sanduuqyada warshad dhow St. Petersburg on qalab gaar ah oo bixiya wax soo saarka cuntada ammaan ah iyo delicious.

hiwaayadaha

wax Michael jecel yahay cunto u hagaajiya. Waxa uu helo waxaan jeclahay oo cajiib ah ugu maleeyeen in uu quudin lahaa dadka. Marka Mikhail Zelman, xaaskiisa Julia ku noolaa Russia, maalintii ay ku farxeen in ay helaan martida guri dalka dhalaalaya agagaarkeeda. Michael waxaa diyaarinaya qudhiisa wax kasta, hilibka iibsaday, oo dhir udgoon loo doortay, inuu dab ah. uu qalbi iyo naf bay saar karinta farxaan hilib!

Michael sidoo kale si xirfad leh oo ku lug leh kubadda miiska, si ciyaarta of ping pong waxa uu noqday mid ka mid ah waxqabadyada raaxaysiga jecel.

Sida nin dhabta ah, Zelman jecel ugaarsadaan, gaar ahaan indhaha saaxiibada iyo sidoo kale-ku quudin jiray markuu iyaga barriinsaday svezhinoy la kariyey.

wax jecel Michael ee - horumarinta boqortooyadiisa makhaayadda. Ganacsade daacad ah, nin wanaagsan, shaqo deeqsi iyo xirfadeed, isagu marnaba badbaadiyay on ganacsiga, laakiin kaliya la maalgashado faa'iido.

Mikhail Zelman: Qoyska

Iyada oo ku nool London, Michael bixisaa tababarka, aqoon isweydaarsiyo iyo qaybsada waayo-aragnimada uu la bilowga restaurateurs hami. Laakiin gaarka ka haya qarsoon. Marka magazine ah oo aad u caan ah, wuxuu ka hadlay in uu qabatinka cunto iyo diyaarinta xirfadaha makhaayadaha cuntada, oo wuxuu ku yidhi naagtiisii mustaqbalka waa hubi inaad alaabta this jecel. Sida muuqata, wuxuu helay naag la mid ah riyooyinkiisii, si ay u wadaagaan danihiisa. Gabadheeda noqday si fiican u yaqaan faallooda cayaaraha Viktor Gusev.

Haddaba Mikhail Zelman iyo Julia soo qaadaan Mira gabadh. restaurateur Successful ayaa aaminsan in kaliya by tusaale ahaan caruurta baraan karaan waxa ay doonayaan in ay arkaan waalidka mustaqbalka. Shaki la'aan, reer Michael noqon doonaa sida guul, madax banaan oo mas'uul ka ah, sida aabbahood.