Noocyada xeeladaha suuq-

xeeladda marketing shirkadda waa horumarinta go'aamada istiraatiiji ah in ay xaqiijin doonaan in habsami u fulinta ujeedooyinka muddada dhexdhexaad ah oo gaaban.

Haddii shirkadda uusan haysan istaraatijiyad, waxaa had iyo jeer waxay noqon doontaa ka danbeeya tartanka, sidaas darteed waxaa muhiim ah in ay doortaan qaar ka mid aasaasiga ah, jihada caalamiga ah ee hawlaha marketing, kuwaas oo ay jiraan laba:

1. istaraatijiyad Qaybinta The. Waxa uu tusinayaa in la kordhiyo heerka uu u damaysay dhammaan kooxaha macaamiisha hadda jira ee alaabta iyo adeegyada qaybaha suuqa horay u Adkaadaan Tirtirid.

2. Istiraatiijiyadda ee kala duwan. Waxay ku lug leedahay horumarinta wax soo saarka alaabta cusub iyo suuqyada cusub, ma la xiriira hawlaha ugu muhiimsan ee shirkadu.

Noocyada ugu muhiimsan ee xeeladaha suuq-

1. Strategy Leadership.

2. Xeeladaha "military" (weerar, daafaca, istaraatijiyad retrograde).

3. Tabaha, kaas oo ku salaysan yihiin baahida suuqa (istaraatijiyad diinta, hal abuur leh, madadaalo, taageero, counter-suuq-geynta iyo demarketing remarketing, sinhromarketing).

Noocyada xeeladaha suuq ku salaysan gool ah in shirkaddu ay ku laftiisa dhigay, oo waxay ka dhigan tahay in ay iyaga loo gaaro

1. Conquest ee share suuqa ama u ballaariyo si ay u dejiyaan koobin (mass iyo heerka of faa'iido), haddii loo hubiyo lahaa tayada iyo faa'iidada ah ee wax soo saarka. Fatxi ee share suuqa gaar ah ama qeybta waxa on by sii daayo cusub oo ka mid ah wax soo saarka iyo fulinta, formation of baahida cusub macaamilka sameeyey. Iyo ballaarinta haysto ee saamiga suuqa ee ay wax soo saarka dhaqanka ay tilmaamaysaa barakaca ee tartan ka suuqa.

2. Istiraatiijiyadda ee hal-abuurnimo ku lug leedahay abuurista waxyaabaha ku jira suuqa aadan weli analogues, in aasaas ahaan waa waxyaabaha cusub waxaa diiradda lagu saaray sidii weli aan la garanayn baahida (maqleyn).

3. dayashada Cusub. Waxaa ma tilmaamayso abuurka ah ee hal-abuurnimo iyo koobiyeynta si waafaqsan horumarka ee tartamaya.

4. kala Product. Waxa ay tilmaamaysaa horumar, ka beddelidda alaabta dhaqanka in shirkadda soo saarta.

5. Dhimista kharashka wax soo saarka. jihada istaraatijiyad - waa in la kordhiyo tartan alaabta soo saaray hab tartan qiimaha (iibinta waxyaabaha qiimaha la dhimay sabab u hordhaca ah ee tabo cusub ee habka wax soo saarka iyo, Sidaa darteed, hoos u kharashka).

Noocyada xeeladaha suuq marka la eego yaraynta kharashka: yareynta kharashka on advertising, cilmi baarista iyo horumarinta, dayactirka, hirgelinta tiknolojiyada cusub iyo qalab kharash-ool ah, iwm

6. istaraatijiyad ee sugaya. Waxaa lagu talinayaa in la isticmaalo haddii ay dhacdo marka ay arrimuhu in baahida loo qabo wax soo saarka iyo horumarinta xaaladaha la go'aamiyo. Xaaladdan oo kale, shirkadda jecel yahay inuu ka fogaadaan inay soo bandhigto aad alaabta suuqa, ka dib markii ay baareen falalka tartamayaasha. Haddii uu jiro dalab xoog leh, in shirkad weyn noqon lahaa fududahay in si dhaqso ah loo horumariyo wax soo saarka mass badeecadaha iyo suuqa, oon ku xakamaynayaan a soo horjeeda shirkad-innovator yar.

7. shaqsinimo macaamiisha. Gaar ahaan si fiican u qorshahan waxaa loo isticmaalaa by shirkadaha soo saara qalabka wax soo saarka, diiradda saaray amarka macaamiisha shaqsi, iyo sidoo kale tilmaamaha gaarka iyo in la horumariyo mashaariic ay.

8. caalamiyaynta. Horumarinta xeelado marketing kiiskan waa nidaamsan iyo Dibadda suuqyada.

9. Cooperation. Waxay ku lug leedahay la kaashanaya shirkadaha kale ee ku salaysan wada faaiidaysanayo. foomka baahsan ee istiraatijiyad noocan oo kale ah - waa abuurista shirkadaha caalamiga ah si wadajir ah.

Sidaas darteed, waxaan baaray noocyada jira xeelado marketing. Si aad u caawiso shirkada ogaado jihada dheeraad ah ee hawlaha, waxaa jira shaxda gaar ah.