Noocyada la yaqaan iyo cusub ee shukulaatada "Caanaha"

Dadka intooda badan ayaa isku dayay brand dunida shukulaatada "Milka", laakiin qof kasta oo aan la tirin tirada dhadhan in shirkaddu ay ku bixiyeen inta ay xirfadiisa qarniyo jir ah. Intaa waxaa dheer, oo dhan ma dhadhan waxaa la sameeyey ee dalal kala duwan sababo la fahmi karo, gaadiidka badeecadaha, qalabka iyo alaabta ceeriin. Si kastaba ha ahaatee, by this ku caashaqa oo macaan ha joojin iyadoo la filaayo ee noocyada cusub ee la filayo.

About shirkadda

Tan iyo 1901, "Caanaha" saarta heerka ugu macaan ee dunida - shukulaatada. By bilaabin line a hogaanka la shirkadaha kale (Nestlé, Ferrero Roche), soo saaraha ah isku dayi doonaa inay ka qaybgalaan oo dhan rabitaanka iibsadaa. Waxa xiiso leh, sida laga soo xigtay ilo qaar ka mid ah, "Caanaha" waa tiro ka mid ah wax soo saarka ee shukulaatada ee Europe.

Waqtigan xaadirka ah shirkadda iska leh boqolkiiba waqti advertising shabakadaha telefishanka weyn oo adduunka oo dhan ah, iyo sidoo kale bixisaa products ay kala duwan ee daliilka ay. Dhammaan noocyada kala duwan (shukulaatada lagu sameeyey formula gaar ah oo la isku qasin budada kookaha iyo caano) waxaa lagu tijaabiyey sida suuqa a, iyo sidoo kale ku takhasusay soo saaridda ee macmacaanka.

Lama oga, sida shirkaddu ay ku gaari mahad caan in ay dhadhanka shukulaatada ama shirkad advertising ah, laakiin Milka ku nasanayay, taas oo macnaheedu yahay in ilig macaan ku raaxaysan karaan oo dhan dhadhankii cusub oo cusub, waxaa la soo saaray si joogto ah.

Noocyada shukulaatada

Waxaa muhiim ah in la ogaado in shirkadda soo saarta caano kaliya iyo shukulaatada caddaan. Macluumaadkani waa ma aha oo kaliya baahsan, laakiin sidoo kale magaca (Milk + Kookaha). Dhab ahaantii xiiso leh waa in qaalinta guduud astaan danqasho ee alaabta. Dhab ahaantii, dhammaan noocyada kala duwan ee shukulaatada "Caanaha" ay galeen suuqa oo aan siyaasadda dagaal tartan.

Tan iyo 1972, soo saaraha bilaabay in ay ballaariso soo saarka ee caadiga ah shukulaatada caanaha la dhadhan cusub nuts. Sidaas darteed, tan iyo 1980 waxaa ka tagay shan qolfaha weyn ee shukulaatada. Haddaba shirkadda takhasusay kala duwan ee warshadaha, jajabi oo shukulaatada, kaniiniyada, keega, buskudka iyo noocyada kale. Chocolate, si kastaba ha ahaatee, waa la joogo in wax soo saarka kasta oo doorsoomaynin takhasuska ah ee shirkadda.

In ka badan shanta sano ee la soo dhaafay, shirkaddu waxa uu sii alaabta suuqa badan oo cabsida, oo dhan more popular guulaysanaya. Si kastaba ha ahaatee, ee saldhiga ah waa shan dhadhankii asalka ah. aerated shukulaatada "Milk goobooyin" - 2011 dhadhan cusub na siiyey.

Noocyada of shukulaatada "Caanaha" ee Ruush

Nasiib darro, news yar na gaarey daahay. Shirkadda bilaabay iskaashiga Russia oo keliya sanadkii 2004, bilaabeyna afar dhadhan si ay ula wadaagaan. In kasta oo noocyada cusub ee shukulaatada, taas oo marka hore halkan u muuqday, waxa wali soo saarka ugu soo iibsatay: caanaha, hazelnut, oo yicib ubaxeed, sabiib ah.

Maanta, in kastoo aan oo dhan, laakiin wax badan oo ka mid ah dhadhan ay meel qaaday on armaajo oo ganacsi ah. iyaga ka mid ah, shukulaatada ah iska furan la caddaan doonaan karamell iyo lowska buuxinta, isku-dar ah laba ama xataa saddex nooc. Mid ka mid ah xabbad leben ka kooban yahay 90 garaam oo alaabta, iyo in Europe iibinta dusiyeen badan oo si firfircoon ku dhaqma 250 g

In mustaqbalka dhow ayaa durbadiiba bilaabay in ay noocyo badan oo shukulaatada ee Russia qabsiyo karamell xaafuun iyo cookies cusub oo hore u yihiin on sale in dalka ay asal ahaan.

cibaaro

Waxaa ka mid ah waxyaabaha cusub fiirin karo iftiinka sanadkii la soo dhaafay, ugu caansan helay "Milka Lu" iyo "Milk gelin." First, kala duwanaansho badan oo shukulaatada ee shirkadda iyo cookies ayaa lagu soo saaray, laakiinse iyagu ma ay u dhigma. Shokolaatada photos kuwaas oo hoos lagu soo bandhigay, oo la mid ah, laakiin sidoo kale kala duwan yihiin: wax soo saarka ugu horeysay ee cusbada leh, kii labaadna wuxuu ahaa - macaan ah. Manufacturer ciyaaray on farqiga, waa wax fiican in la yaab ah macaamiisha.

Sidoo kale in la iibiyo yimid jajabi iyo shukulaatada carruurta. Waxay ka kooban caano badan, oo ay u Dhadhamiyaan yar mawkish badan shukulaatada caanaha caadiga ah. kala duwanaansho kale ayaa iyagana soo saaray leh buuxinta kala duwan, laakiin, nasiib darro, aan la iibiyo dhammaan noocyada kala duwan ee Russia. Chocolate weli mid ka mid ah caruurta dhaqmo jecel, alaabta si cusub waxaa la helay iyagoo faraxsan.

Maxaa u sugnaaday noo?

Qaar badan oo cusub oo la helay by shirkadda, sidaas darteed way adag tahay in la qiyaaso in aannu yeelan doono wax kale noo. Siriyalka, cookies, dhammaan noocyada kala duwan ee shukulaatada - waxa macaan dheeraad ah ka fikiri karaa si la yaab qof kasta?

Si kastaba ha ahaatee, waxaa jira hal. In stock ee soo saare kale oo badan "ilaa ACES uu darafta." Tusaale ahaan, War aad caadi u soo jeedisay in ugu dhakhsaha badan ee shirkadda "Coca-Cola" waxay bilaabi doonaan iskaashi firfircoon leh shukulaatada "Milka". Waxaan u qaadan karnaa in ay jiri doona caano shukulaatada, laakiin qofna ma oga hubaal. Si kastaba ha ahaatee, wax walba oo la tijaabiyey oo heli doona qiimeyn adag iibsanayaan.

"Caanaha" si firfircoon isticmaalaya diyaarinta midhaha, oo ay ku jiraan abrikot, raspberries iyo strawberries. Waxa suurto gal ah in ay abuuri doonaa oo isku jira in ka dhigi doonaa xiriiri cusub ee shukulaatada mustaqbalka dhow.

opinion khabiir

In kasta oo ay caanka ah ee shukulaatada, oo dhan ma door bidaan shirkadda this. macaamiisha qaar ka mid ah ay sheegayaan in dhawaan in sheyga bilaabay in la dareemay dhadhanka wax aan dabiici ahayn, plasticine. Gaar ahaan si cad u habkani waxaa lagu arkay Dhadhaminta dhawaan arkay macmacaanka iftiinka. Shokolaatada image, oo magacyadoodiina waxaa lagu soo bandhigay in maqaalka, uncharacteristic ku jira lagu daro sida caramels iyo nougats. Waxyaabahani ayaa helay dhibcaha ugu hooseeya.

Waxaa muhiim ah in la ogaado in aan xisaabta lagu darsadaa aragtida carruurta, kuwaas oo dhagaystayaasha target of warshadaha shukulaatada ah. Si kastaba ha ahaatee, iyo burooyinkeeda dhadhan ilmaha waa sii saaraynaa fahanka dhadhanka ka badan hooskeedu. Sababtan awgeed, "Caanaha" weli mid ka mid ah shirkadaha ugu caansan ee wax soo saarka ee macmacaanka ee Russia.